Articles Tagged ‘London 2012 Olympic Games’
RBC’s hunt for Canadian Olympians
The bank’s five-year partnership with the CBC and the COC aims to discover new world-class athletes, while growing awareness of its brand.
More than five million viewers took in live Closing Ceremony on CTV
The Olympic finale led into a preview of Anger Management, which brought in nearly three million viewers on the Bell Media channel.
Olympic blog: And the Gold goes to…
Steve McEwen names the best and worst Games sponsors and partners, from his on-the-ground vantage point in London.
Petro-Canada puts parents in the shoes of Olympians
The petrol company’s sponsorship of the 2012 London Games includes ads that show its support for athlete family members.
Olympic blog: Checking out the branded houses
Steve McEwen takes in the festivities at the Heineken Holland House.
Olympic Opening Ceremony takes #1 spot: BBM, July 23 to 29, 2012
The opening ceremony for the London 2012 Olympic Games drew the most viewers for the week, with Olympic Prime Time topping the weekly averaged show list.
Olympic sponsorship: is it worth it?
Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.
CBC wins broadcast rights for 2014 and 2016 Olympic Games
The pubcaster wins the Olympics following two failed joint bids with Bell Media earlier this year.
Air Canada travels with a muse for the Olympics
The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.
Olympic blog: Rogue Nike spots and BMW exhibitions
Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.
Olympics opening ceremony draws 6.4 million Canadian TV viewers
Around half of all Canadians tuned into some part of the kick-off of the 2012 Summer Games in London.
Olympic blog: The torch arrives in London
Steve McEwen gives MiC a curbside seat to the sponsorship executions at the Olympic Torch Relay.
Rona renovates its Olympic media plan
The home reno retailer is increasing its Olympic sponsorship activation online, where Ipsos research says 23% of global viewers will be watching the Games.
Canadian consortium multilingual partners to air 223 hours of Olympic coverage
OMNI Television and ATN have assembled a 28-person broadcast team to deliver coverage of the London Games in 11 languages.
Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
