Articles Tagged ‘McCann Canada’

torontoWolfpack

Sponsors sign on with Toronto’s newest sports team

TekSavvy and Air Transat are among those joining the Wolfpack’s rugby bandwagon.

aigles the richelieu

How Chevrolet used Twitter to tap hockey families

Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.

weChatShutterstock

Buick targets Chinese Canadians with WeChat activation

An expansion of its social media presence and Chinese New Year activations are part of the 2017 plan to increase market share with the group.