Articles Tagged ‘media monitors’


Home and hardware retailers’ radio buys increase by 650%

Meanwhile, federal and provincial governments boosted their buys once again.


Auto ads up on radio, financial services decrease: Media Monitors

As provincial governments gradually decrease their buys, some categories are ramping up while others continue to shrink.


Provincial government starts to slow its radio buy

In Toronto, many categories are spending more, but in Montreal, they’re pulling back.


Government continues to spend big on radio

The Ontario Government purchased nearly 10,000 radio ads in Toronto this month. Meanwhile, retail rises in Toronto and restaurants increase in Montreal.

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Finance, government go big on radio

Most of the categories in Toronto invested more in radio, but Montreal saw mixed results.


Ontario government doubles radio buy: Media Monitors

Other big increases came from the likes of Ford and CIBC.

retro radio

Provincial campaigns go big on radio: Media Monitors

Meanwhile, the auto category has continued to advertise unabated.


Auto advertising propels the radio market: Media Monitors

Governments also upped their radio spend as part of their COVID-19 awareness efforts.


Lotto Max replaces Tims at the top: Media Monitors

Most of last week’s top-five buyers purchased fewer spots on the air.


Tims takes Toronto and Montreal: Media Monitors

The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.


Toyota tops the charts: Media Monitors

Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.


Auto dominates radio buying in Toronto: Media Monitors

In Montreal, however, CTV was back on top as the biggest buyer in radio.


Auto show spends big: Media Monitors

Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.


Sunwing continues to fly high: Media Monitors

Travel services continue to spend big and dominate in both Toronto and Montreal.


Sunwing flies back up the charts: Media Monitors

The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.