Articles Tagged ‘media monitors’
Toyota and Shoppers top the Media Monitors radio charts
There were bigger radio buys in Toronto, with the top-seven advertisers each purchasing more than 1,000 ads.
What categories drove a surge in radio buying?
Turns out, there’s been activity pretty much across the board – in both Toronto and Montreal.
Auto explodes again in Toronto, while Montreal radio gets a boost
Toronto and Montreal saw gains among auto, insurance, finance, pharmacy, internet and furniture categories.
Bedding, food and furniture take off on radio in Toronto: Media Monitors
Meanwhile, in Montreal, department stores, home furnishings and cable began to rise back up.
Teachers out-spend Ontario gov on radio in Toronto: Media Monitors
Meanwhile, auto sectors and QSRs saw big boosts, while finance slipped.
What radio categories have come back in Montreal?
Government and unions have given radio a boost, but some categories – like restaurants and night clubs – are largely absent.
What categories have come back on Toronto radio, and which are still quiet?
Buying trends have been turned completely upside-down this year.
Toronto and Montreal both see mixed results on radio
Auto categories were up and down in both markets.
Some Toronto categories cool, Montreal heats up: Media Monitors
Auto categories picked up steam in both cities.
Voila dominates Toronto radio: Media Monitors
The Sobey’s grocery delivery service has been buying more and more radio ads since its launch.
Sobeys gets dominant on Toronto radio: Media Monitors
Between ads for the chain itself and its Voila grocery service, the grocer purchased more than 2,000 spots.
After a hot week, Montreal’s radio buyers cool off
Meanwhile, Toronto continued to see larger media buys in categories like food and beverage, insurance providers and more.
After four tepid months, Montreal’s radio market takes off: Media Monitors
Toronto also saw a week of healthy increases from the auto category, food and beverage retailers and more.
Auto explodes on Montreal radio: Media Monitors
Bedding, auto and finance categories are increasing their buys in both cities, marking the first week of significant lifts in Montreal all summer.
QSR makes a comeback on Toronto radio, Montreal stays tepid
Meanwhile, the provincial governments in both locations took different strategies with their buys.
