Articles Tagged ‘Mediaedge’
Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
Molson brings it home
The brand has launched a new campaign, which has people around the world touting the merits of Canadians.
Target Marketing hires Jef Combdon as media director
The former Mediaedge managing partner has been brought on to handle the media team at the St. John’s-based agency.
Molson M paints with tweets
The beer brand is erecting a massive graffiti mural in Toronto that incorporates Twitter handles from 20,000 users.
Molson Coors remembers 92 years of the Stanley Cup
The brewing co has placed NHL commemorative cards inside the packaging of three of its brands and supported the initiative with TV and a Facebook app.
Coors Light infuses its beer with Iced T
The first product line extension for the Molson brand will launch exclusively in Canada with a full-scale campaign targeting urban adults.
Molson M’s artsy new positioning
The Molson Coors brand gives itself a different identity, launching a TV commercial to stake a unique spot in the beer market.
