Articles Tagged ‘MiC Roundtable’
The art, the science and all the data: The pace of change
Agency leads and top marketers discuss how to compete in the changing marketplace, and what trends they’d like to see left in 2017.
Tech, talent and creeping competition: The pace of change
The latest Media in Canada roundtable brought media agency leads and brand execs together to discuss change and competition in the industry.
Media’s new seat at the table: Becoming an indispensable partner
Part three of our senior media exec roundtable dives into pushing for attribution, unusual client projects and evolving past regular media deals.
Media’s new seat at the table: A return to simplicity
Part two of our senior media exec roundtable features a plea for pragmatism, weighs the benefits of commission models and reveals why trying new things is important (and possible).
Media’s new seat at the table: where’s the model going?
How are agencies investing? What to do with data? Four business leaders weigh in for the first part of our senior roundtable.
MiC Roundtable: Keeping clients’ trust
In the conclusion of MiC‘s first roundtable discussion of 2017, attendees dive into trust, transparency and talent.
MiC Roundtable: Keeping up with clients
In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.
