Articles Tagged ‘Nielsen’
New TV audience measurements needed: report
The report released by the Canada Media Fund notes that audience census agencies must learn to measure traffic generated by multiple content platforms.
From NFC to measurement changes: OOH innovations
Zoom Media adds Nielsen metrics to networks, and Astral introduces NFC and Visual Optimization tools.
Canadians wary spenders: study
Sixty-five percent of Canadians believe now is not a good time to be spending money, according to a recent release from Nielsen.
Canadians want eco-friendly brands, but won’t pay: survey
Consumer spending and concerns for the environment don’t match up in the recent Nielsen study.
How to market to women? Make life easier: study
The latest Nielsen study examines how brands should market to empowered, yet stressed, Canadian women.
Tackling measurement challenges
IAB Canada research director Steve Rosenblum blogs day two of the Audience Measurement 6.0 Symposium in New York City.
