Articles Tagged ‘One Advertising’


Will ad-blocking on Apple curb display ad dependence?

Industry reaction to next week’s expected iOS 9 update that will allow Apple product users to block ads on its Safari browser.


Why One Advertising started its trading desk

Brad Clarkson, One Advertising’s integrated director, media, on the agency’s latest programmatic play.

lcbo deflate the elephant

LCBO shifts focus to responsible hosting

The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.

CPA Canada

Professional accountants hit the big leagues

The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.


Canada in Cannes: How to win in 2014

The Canadian judges from this year’s festival on what they observed, and how agencies can create more work that gets noticed.


Plan Canada spells out its cause

The organization is supporting its “Because I am a Girl” initiative with TV spots and its first-ever buy on GO Transit.

GOAT-2-4C-300-CROP - nov 2012

Plan Canada promotes Gifts of Hope

The organization is changing platforms for this year’s campaign, which includes TV featuring the voice of Canadian actor Gordon Pinsent.


Fountain Tire puts TV on the radio

The western tire company has brought its TV spokesperson to the airwaves to promote its fall sale.