Articles Tagged ‘Paul Briggs’

OOH

Programmatic DOOH placement may be key to recovery

According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.

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Millennials consume less traditional media, but trust it more (study)

Plus, TV outranks Instagram, but can it hold a candle to YouTube?

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Looking ahead: Canadian media trends to watch for in 2016

The consumer and market trends to look out for in the new year, according to e-Marketer analyst Paul Briggs.

digitaldisplayads

Programmatic ad spending to balloon in Canada: report

Despite a lag behind other countries, eMarketer predicts programmatic ad spend in Canada to hit $1.5 billion in 2017.