Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
grey goose fly beyond ooh

Flexibility will be key to recovery of OOH spending

Integrated approaches, pivoting on campaigns and getting in on the programmatic wave will be needed to reinvigorate growth.

The Good Doctor - Season 3

The Good Doctor tops national ratings again: Numeris

The medical drama series brought in an average minute audience of 2.26 million viewers

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Bell Media pulls sports format off of three TSN radio stations

Following weeks of job cuts, stations in Vancouver and Winnipeg will move to new formats on Friday, with 1150 Hamilton already transitioned to a new BNN Bloomberg affiliate.

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District M merges with U.S. ad exchange Sharethrough

The merger will give District M access to native ad tools its CEO believes will help it become a top independent exchange.

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Governments take top spots once again: Media Monitors

The Government of Ontario, in particular, amped up its ad plays.

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Recovery in beauty advertising is expected to lag

But Publicis Media projects the sea change of 2020 will encourage more investment in digital platforms.

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Podcast investment may not be about performance-based ROI

Whether through an ad buy or a brand creating their own, the medium is more about long-term engagement.

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KO Media brings Elle Decoration to Canada

The interior design publication will be sent to existing Elle Canada and Elle Quebec subscribers amid a spike in local interest for the category.

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Pattison partners with Triton to scale its podcast and streaming business

The partnership will allow Pattison to better manage, monetize and measure its digital audio content.

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National Bank becomes new title sponsor of Rogers Cup

The National Bank Open presented by Rogers will have a full marketing campaign roll out in the months ahead.

THE GOOD DOCTOR - SEASON 1

The Good Doctor makes a good jump to number one: Numeris

The medical drama brought in an average minute audience of 2.31 million viewers.

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WPP partners with TikTok

This global partnership will see both companies work together to develop and improve advertising products on the social networking app.

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Provincial governments boost their radio buys: Media Monitors

Pushes informing the public about lockdowns and safety measures topped the airwaves in both Toronto and Montreal.

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Post Foods named official cereal of NBA in Canada

It’s the NBA’s largest co-branded retail promotion in the country and the league’s first partnership in the cereal category in Canada.

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Arterra integrates with a Crave show to grow a young brand

“The Stranger Experiment” will feature extensive placements for the Bodacious brand to bring it to a new audience.