Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
Radio Car

The ups and downs of radio listening in 2020

According to NLogic, radio listening fluctuated at different stages of the pandemic, with in-home audiences peaking during lockdowns.

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A snapshot of moms’ changing media habits

Ehm & Co. finds some interesting trends emerging from increased screen times.

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Branded Cities to re-develop OOH at Rogers Tower

The deal adds more than 3,000 square feet of digital signage to the company’s portfolio in the country’s busiest intersection.

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Police dramas rule the week: Numeris

Blue Bloods and The Rookie attracted the most viewers nationally, while SRC’s televisual gala topped ratings in Quebec.

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What to expect from MasterChef Canada’s five sponsors

A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.

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Government ads dominate radio airwaves: Media Monitors

Ongoing reminders to stay safe out-played ads from meal kit, financial and media brands.

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SkipTheDishes becomes the NHL’s official food delivery app

The brand will deepen its integration with the game through an increased presence in arenas and broadcasts.

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Verdict: How ‘advanced TV’ helped drive non-profit awareness

MiQ retargeted people who saw Canadian Cancer Society ads to connect them directly with support services.

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Why there always needs to be a plan for brand safety

Insurrection attempts at the U.S. Capitol highlight, once again, why buyers and brands need to stay diligent.

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A look at the rollercoaster of TV viewing in 2020

Research from NLogic shows Canadian TV consumption rose at the onset of the pandemic, then dipped in the summer, before climbing again in the fall into winter.

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Ad revenue ‘two to three’ years from recovery, CBC tells CRTC

As a result, the public broadcaster is making a push behind Gem across its own platforms and digital advertising.

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Postmedia ad declines push revenue down 25.4% in Q1

The company has been working to grow relationships with small businesses to offset continuing drops from other advertisers.

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CBC tells CRTC it’s ‘simple’ to distinguish between news and ads

Day two of the hearings began to wade into recent discussions about the pubcaster’s paid content.

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World Juniors go for gold with TV ratings: Numeris

The hockey tournament pulled in the most viewers across English Canada, while a SRC New Year’s special topped the charts in Quebec.

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How Canadian Tire is keeping its NHL presence felt

The retailer has found silver linings in changes to this season, be it in new broadcast angles or finding new games to sponsor.