Articles Tagged ‘Red Bull’


Bell courts gamers with e-sports sponsorship

The telco used a recent Red Bull tournament to showcase its fibre internet product.


SoundCloud open for business

The audio-streaming platform has announced a new service for independent and major artists to monetize content with a full slate of advertising options.


BCON bits

From Red Bull’s subtle doc to the pros and cons of branded content with talent, here are some takeaways from yesterday’s BCON Expo.

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Biggest Loser doctor signs development deal

Pediatrician Joanna Dolgoff has signed a deal with Canadian Buck Productions to create a reality TV show around her gamified childhood obesity program.


Spotted! Red Bull drops from the skies

Crates filled with energy drinks were dropped from helicopters onto 400-plus university campuses worldwide, including six in Canada.

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The Verdict: Red Bull takes a triumphant ride

The brand talks to MiC about the results of working with Xbox to promote its sporting event.