Articles Tagged ‘Reese’s’

Spotted! Reese’s taps a Québec tradition to build a sugar shack

The initiative builds on the brand’s previous efforts to promote Big Cup with Caramel during National Caramel Day.

Spotted! Reese’s takes to the (virtual) streets with its caramel cup

The Hershey’s Canada chocolate brand highlights Reese’s Big Cup with Caramel two CGI social videos dripping with gooey caramel.

Behind the buy: Reese’s moves from awareness to engagement

Social activations for the “sticky vs. clean” debate are a first for the brand, and Hershey’s largest campaign of the year.

Spotted! Brands travel to Toronto for NHL centennial

For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.