Articles Tagged ‘Shannon Cole’

RBC olympic campaign

Behind the Buy: RBC makes a big media splash at the Olympics

The comprehensive campaign includes a branded content strategy that spreads across channels from TV to TikTok.

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RBC sponsors LGBT+ film festivals across Canada

The initiative includes the launch of the Keep It Queer program to support queer entrepreneurs and their businesses.

RBC Training Ground Toronto June 2, 2018

How Training Ground is picking up after a year of disruption

Senior director of marketing Shannon Cole on how its new tactic is changing up the media mix.

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RBC Training Ground finds a new media partner

Content will roll out across Bell Media properties including TSN, etalk, Crave and others.

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Why Corus wants to get back to ‘edgy’ with The Edge

The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.

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RBC returns to the training ground

This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.