Articles Tagged ‘SponsorPulse’
NHL live events bringing new brands into fold
Sophie Kotsopoulos, the NHL’s VP of partnership marketing, says the league has made measurement a focus as it expands sponsorship opportunities.
SponsorPulse launches new audience network
Working with Dynata and MiQ, the company is using data about sports, music and entertainment to reach fans.
Industry is big on sports sponsorships, but it’s not all rosy
Data from SponsorPulse shows that while there is a lot of opportunity, issues around transparency, measurement and clutter remain.
People Moves: Havas names North American CEO
Plus, IMI adds CRO for SponsorPulse divison and GymTV makes a pair of Canadian appointments.
What’s the opportunity for sponsors at Just for Laughs?
A new study shows how fans value the event, as well as sponsors involved – and how it compares to the likes of the Grammys and TIFF.
