Articles Tagged ‘The Verdict’
Ad exchanges: the industry weighs in
Media industry players Brian Fitzpatrick of Mindshare and Rebecca Shropshire of UM Canada on the increase of real-time bidding in Canada.
The Verdict: Ottawa and NL tourism attract visitors
The results are in from tourism campaigns which urged Canadians to stray this summer.
The Verdict at TIFF: Gifting lounges
Zenith and MEC execs weigh in on the value of participating in celebrity gifting for brands.
The Verdict: Microsoft Canada’s Do or Die lives well
Created out of a desire to connect with students, the spring campaign surpassed social media goals.
The Verdict: LG’s Facebook success
MiC dissects the campaign that led to a Facebook mandate for the tech company.
