Articles Tagged ‘topspot’
Yellow Pages connects the heart, mind and tummy
As part of its first major consumer-facing effort, the company has launched a mobile-first campaign aimed at urban consumers across five Canadian markets.
Backyard beer games return to TSN and RDS
The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.
Ads you’ll want to sleep through
The Dairy Farmers of Canada has launched a campaign targeting moments of the week when Canadians are most likely to be tired.
Canada Safe School Network takes the bull(y) by its horns
The non-profit organization is running “Bully Ads” by retargeting digital influencers with unkind messages.
eTalk hosts reminisce with Air Transat
Lainey Lui and Ben Mulroney have signed on for the latest leg of the airline’s European promotion.
Spotted! Microsoft’s frozen moment
Xbox promotes its newest game with an experience that’s paused in time.
DQ’s Italian sandwich saga
The QSR teams up with a (kind of) real Nonna to launch its latest product.
Lindt changes its Easter strategy
The chocolate-maker is aiming to create an iconic character out of its gold bunny with the launch of an interactive storybook app.
CBC/Radio-Canada launches Rio campaign
The pubcaster’s media plan will feature a new creative approach, targeting Canadians at home and with family abroad.
Johnsonville adds sausage to Chopped Canada menu
Through a first-ever partnership with Food Network Canada, the company is looking to expand brand awareness.
Sport Chek slows down
A new “spring training” platform targeted at women takes a different approach to show the path to physical betterment.
Kotex adapts French program for MTV
The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.
CF gets traditional to attract high-end shoppers
The company’s SVP of marketing on the mass luxury push it has launched to reset the mindset of potential consumers.
This is your brain on Super Bowl ads
Bell Media and Brainsights partnered to measure the top ads and moments from Super Bowl 50.
Sport Chek’s claim to basketball
With “#WeGotNow,” the retailer is attempting to expand its connection with Canada’s basketball culture.
