Articles Tagged ‘Touchpoints’


Beer and cosmetic purchases most influenced by OOH exposure: study

The new RealityMine TouchPoints study has shown OOH exposure may influence the purchase of alcohol more than anything else.


Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.


Understanding day-by-day media consumption: TouchPoints

Trends show undeniable growth in digital media – but it might not be an “either-or” compromise between digital and traditional.

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Bell Media plugs into TouchPoints

The media co is the latest to subscribe to the highly anticipated consumer study from Ipsos.

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Ipsos’ Touchpoints survey given green light

The first results from the multimedia study are expected in Q3 of 2015.


Getting a feel for TouchPoints

Ipsos MediaCT’s Joanne Van der Burgt on the costs, barriers and opportunities associated with launching the service in Canada.


Ipsos eyes Canada for launch of new survey

GroupM is on board in Canada to use Touchpoints, a tool developed by Ipsos Reid MediaCT.