Articles Tagged ‘Valerie Beauchesne’
La Presse launches self-service advertising platform for SMEs
The new platform allows advertisers to more easily roll out campaigns across the publication’s ecosystem.
How La Presse’s newly unified ad team is tackling challenges in media
The new entity aims to create an ideal partner for things ranging from labour shortages to cookieless advertising.
La Presse merges its ad departments into one offering
Atelier La Presse brings sales and operations, media solutions, branded content and data science together in the name of efficiency.
People Moves: Havas appoints North American CSO
Plus, La Presse names first director of media creativity and Havas picks new North American strategy lead.
Toyota urges millennials to skip its newest ad
When it comes to skipping pre-roll ads, the Association of Quebec Toyota Dealers has decided to embrace the trend rather than fight it.
Bleublancrouge adds a new media strategy supervisor
Valerie Beauchesne is joining the agency from her latest role at Havas Media.
