Articles Tagged ‘YouTube’
BroadbandTV teams with analytics company
The MCN-owner has signed with Social Blade, making its services available to creators who use the analytics.
Do YouTube stars help brand lift?
Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.
Data Dive: Where is your target spending their media time?
New data from IPG Mediabrands breaks down the media habits of different age groups.
ELuxe taps into the influence of YouTubers
YouTubers and brands can get involved with Reelstyle.co, a new merchandise site from the company.
Garnier puts new launch in hands of influencers
The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.
BroadbandTV launches new YouTube channel Opposition
The YouTube aggregator will retain ownership of the network, with hip hop artists providing content and receiving a split on the advertising revenue.
L’Oreal inks integration deal with eTalk for The Brush Contest
Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.
The Creator Class seeks to reach millennials
Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.
YouTube gets personal with music service
The company is customizing its ad-supported offering and also launching Music Key, its long-awaited subscription service.
CFL trades in helmets for Jenga and Battleship
The football league is producing new YouTube series to reach younger audiences.
Brands, know thy creators
AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand financed a transmedia gothic vampire series aimed at reaching millennials.
Bite On Mondo series to air on Teletoon
The half-hour, 26-episode series will feature content from the animated comedy shorts pitch program of the same name from Mondo Media, Blue Ant and YouTube.
Mondelez makes formal video commitment with Google
The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
Maker bows Just For Laughs YouTube channel
Featuring never-before-seen footage from the Just For Laughs archives from comedians such as Dave Chappelle, Louis C.K. and Jon Stewart, it joins Just For Laughs’ other Maker-managed channel, Gags.
