Articles Tagged ‘YouTube’
Corus brings W stars to Kin
Hockey Wives‘ Maripier Morin and Game of Homes‘ Cheryl Torrenueva are each getting their own channel on the Kin Community MCN, the first W Network stars to sign onto the digital platform.
CFL touches down with Whistle Sports
The millennial-minded sports MCN and Canadian Football League have signed a sales and content partnership agreement.
A Canadian POV on the US NewFronts
Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.
YouTube updates TrueView
The company is making the unit available on its DoubleClick marketplace, and adding increased interactive options.
BroadbandTV teams with analytics company
The MCN-owner has signed with Social Blade, making its services available to creators who use the analytics.
Do YouTube stars help brand lift?
Google Canada’s Christos Nikitopoulos on the launch of the You Tube-focused Google Preferred program in Canada and how it has performed stateside.
Data Dive: Where is your target spending their media time?
New data from IPG Mediabrands breaks down the media habits of different age groups.
ELuxe taps into the influence of YouTubers
YouTubers and brands can get involved with Reelstyle.co, a new merchandise site from the company.
Garnier puts new launch in hands of influencers
The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.
BroadbandTV launches new YouTube channel Opposition
The YouTube aggregator will retain ownership of the network, with hip hop artists providing content and receiving a split on the advertising revenue.
L’Oreal inks integration deal with eTalk for The Brush Contest
Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.
The Creator Class seeks to reach millennials
Produced by studio house Free, the new content platform has partnered with Canon for its launch and wants to work with brands that want to create culture, not ads.
YouTube gets personal with music service
The company is customizing its ad-supported offering and also launching Music Key, its long-awaited subscription service.
CFL trades in helmets for Jenga and Battleship
The football league is producing new YouTube series to reach younger audiences.
Brands, know thy creators
AsapScience founders Mitchell Moffit and Gregory Brown and YouTube’s Kathryn Friedrich give tips for getting the most out of branded content.
