Features Articles



MAOY Gold: OMD turns up the heat on tech

AwardsFeatures

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.



MAOY Bronze: MEC’s groundbreaking year

AwardsFeatures

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.



What’s the ROI on the Olympics?

DigitalFeaturesMobileSponsorshipTelevision

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.



A guide to music streaming services

DigitalFeaturesMobileSponsorship

A comparison of what each digital music service, including the newly available Spotify, offers in terms of audience size, ad options and user experience.



The Mission: Reaching the elusive young male

FeaturesNews

Sheri Metcalfe, SVP and co-managing director at Jungle Media on where to best get ahold of the target.



Reaction to launch of industry’s “worst kept secret”

DigitalFeaturesMobileTelevision

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.



Let’s Talk TV: The kids biz

Features

Ahead of this fall’s CRTC hearings, a look at what a pick-and-pay world could mean for the broadcasters of kids content in Canada.



The Mission: Connecting with practical environmentalists

Features

Daryl Heroux, director of communications strategies at M2 Universal, on the best platforms to reach this complex target on.



Let’s Talk TV: Simultaneous substitution

FeaturesResearchTelevision

Ahead of this fall’s CRTC hearings, a look at the issues and arguments for and against the longstanding policy of substituting Canadian ads into US programming.



The magazines Canadians are reading in 2014

DigitalFeaturesPrint

Chatelaine is on top across the board according to the latest top 25 numbers from AAM ranked by paid and verified circulation, single-copy sales and digital replica issues.