Features

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

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Media roundtable: Switching up the pitching

Does an agency need to be everything to every client – and whether or not some have the luxury of saying no.

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Media roundtable: Has media become ‘The Hunger Games?’

Is the Canadian media landscape approaching greater sustainability – or are today’s compensation models upending the way things were?

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Media roundtable: What really matters in the pitch?

MiC’s experts look at the investments required to do good work – talent, time and tools – and try to determine where the industry might be coming up short.

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Media roundtable: How agencies are investing differently

Agency leaders and marketers ask the big questions: like what happened to the 360 planner? How much data is too much data? And where is all the money going?

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Talking Talent: How to foster growth from junior to VP levels

Graham Moysey talks talent, including where IPG Mediabrands is bridging gaps and where some work still needs to be done.

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Talking Talent: How to find fluidity and adaptability

Havas team members discuss the benefits of not ‘staying in your lane’ and how to foster technical, and creative, talent.

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Talking Talent: Stuart Garvie and Tim Castree on where the gaps are

GroupM’s Canadian and North American CEOs share their thoughts on how to recruit better, foster better talent and build a stronger C-suite.

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The 2019 Agency Family Tree

A detailed look of what agencies the major players own and operate in the Canadian market.

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Alain Desormiers on what makes an innovator

As the Touché! and PHD CEO accepts his Innovator of the Year title, he reflects on how his agencies are keeping current.

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Media Roundtable: How brands (and their partners) are evolving

Industry leaders hash out how to make the work work for brands, agencies and media companies.

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2018 Brand of the Year: Ricardo’s recipe for success

How Ricardo Larrivée is expanding his media empire through digital platforms and smart retail.

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The art of media leadership

In part one of our roundtable series, we look at how media shops can reclaim their leadership role and take back their turf.

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How Numeris wants its cross-platform initiative to play out

After selecting its measurement partners two weeks ago, the organization is already looking to the future.

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MiC Roundtable: OK media, what’s the plan?

As part of our roundtable series, media experts weigh-in on investments in direct-to-consumer tech, brand planning and the age of transparency.