Features

mobileShutterstock

Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

alana diel cropped

The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.

Mark Ritson 3

Mark Ritson says its time to rethink TV, digital and millennials

The veteran marketing consultant and professor told FFWD Ad Week attendees to stop planning for television’s funeral, and to get over “the whole millennial thing.”

JCole_HD

Jeff Cole on mobile’s creep factor and TV’s football problem

The thought leader and head of USC Annenberg’s Center for the Digital Future spoke at an annual Mindshare breakfast on what advertisers need to brace themselves for.

twitterShutterstock

Onward: What’s the advertising future of Twitter?

For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?

Stories Home 3 Snapchat Live Stories June 6

Face-off: What’s the story with Instagram and Snapchat?

Industry insiders discuss Instagram’s new Stories feature, and whether it’s enough to make millennial favourite Snapchat irrelevant.

Copied from strategy - 2L9A0859

Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

Rory Capern Headshot

The Big Picture: Twitter’s Rory Capern

The former Google exec looks to grow the platform’s Canadian presence and expand its role as a testing market for new executions.

maxus-lindsay-selfie

The Big Picture: Maxus’ CEO Lindsay Pattison

The agency head outlines her three-T agenda for global change, and notes how Maxus’ Canadian outpost is faring.

shutterstock_44174074

Dealing with the skills gap

Insiders weigh in on the challenges confronting the media industry’s workforce, and how to overcome them through education and training.

brightroll

Yahoo unifies programmatic under BrightRoll brand

The media company has integrated all its advertising products under one banner.

shutterstock_258534815

Revving up for VR executions

As VR enters the mainstream, media agencies are examining how the new tech can work for clients.

aptn

The challenge of niche: APTN’s quest for brand buy-in

The Aboriginal Peoples Television Network struggles to draw brands despite its increasingly urban and national viewership.

shutterstock_258186071

Poor ROI tracking is hindering digital budgets: study

A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.

shutterstock_247353010

Viewability wars as digital transitions

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.