Features Articles



Reaction to launch of industry’s “worst kept secret”

DigitalFeaturesMobileTelevision

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.



Let’s Talk TV: The kids biz

Features

Ahead of this fall’s CRTC hearings, a look at what a pick-and-pay world could mean for the broadcasters of kids content in Canada.



The Mission: Connecting with practical environmentalists

Features

Daryl Heroux, director of communications strategies at M2 Universal, on the best platforms to reach this complex target on.



The magazines Canadians are reading in 2014

DigitalFeaturesPrint

Chatelaine is on top across the board according to the latest top 25 numbers from AAM ranked by paid and verified circulation, single-copy sales and digital replica issues.



Let’s Talk TV: Set-top box measurement

FeaturesTelevision

Should Canada have a standard measurement system that includes set-top box numbers? How the broadcasters feel ahead of this fall’s CRTC series.



Starcom tops global billing list

FeaturesResearch

Check out the top 10 global networks according to the latest RECMA numbers.



OMD is top-billing agency once again

FeaturesResearch

Who made the top five? Check out the rundown of the top-billing agencies in the country for 2013, according to RECMA’s latest report.



The Mission: Patrick Mazza on targeting techies

Features

M2 Universal’s manager of communication strategies on the best new, remade and older platforms to reach the digitally savvy target.



How beacons can beckon buyers

FeaturesMobile

PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.



Who’s up when: Let’s Talk TV

DigitalFeaturesResearchTelevision

What to expect from the big Canadian broadcasters and digital players this September, as well as when they’re presenting to the CRTC.