Features Articles



Q&A: Ryan Holiday on manipulating the media

Features

The American Apparel marketer and author of Trust me, I’m Lying: Confessions of a Media Manipulator on how to get your brand noticed in the new media landscape.



2012 forecast: Bruce Neve, CEO Starcom MediaVest Group

Features

Challenges, predictions and plans for the year to come from the SMG topper.



2012 forecast: Gaggi Media

Features

Challenges, predictions and plans for the year to come from Gaggi Media’s Laura Gaggi and Kelly Dutton.



The year’s best: MiC and strategy’s top picks

Features

The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.



The rise (and fall) of the media shop

Features

Lauren Richards shoots from the hip about media agency independence.



Next Media Stars: Steven Kim

FeaturesInteractive

The Starcom digital strategist talks reaching youth, Pokemon and Nintendo.



Next Media Stars: Chris Swanson

FeaturesInteractiveTelevision

Find out how this MEC strategist utilized his culinary skills to his advertising advantage, earning him a strategy Next Media Stars nomination.



Next Media Stars: Shahnaz Mawji

FeaturesGeneral

This Carat strategist won the hearts of Canadians by reuniting Mattel’s Barbie and Ken in the national media spotlight.



Next Media Stars: Noah Vardon

FeaturesPrint

Find out why this Starcom strategist was selected to be a part of strategy magazine’s annual Next Media Stars list.



Feature: Digital hits the aisles, part two

FeaturesInteractiveOut Of Home

In this three-part strategy magazine media feature, writer Jonathan Paul reveals the new digital landscape at play in today’s retail environments and how RBC, Bell and Vidéotron are using it.