Features Articles



Poor ROI tracking is hindering digital budgets: study

FeaturesResearch

A new report from Millward Brown Digital identifies key shifts in marketing strategies and approaches since 2014.



Viewability wars as digital transitions

DigitalFeaturesMobile

As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.



MAOY Gold: OMD turns up the heat on tech

AwardsFeatures

A recap of the returning winner’s big year: including the addition of a new tech-focused division and a data-driven planning model.



MAOY Bronze: MEC’s groundbreaking year

AwardsFeatures

The media agency is building on its Momentum, beefing up analytical tools and ditching the digital department.



What’s the ROI on the Olympics?

DigitalFeaturesMobileSponsorshipTelevision

Industry execs from MediaCom, Media Dimensions, OMD and ZenithOptimedia on the potential of yesterday’s Olympic deal.



A guide to music streaming services

DigitalFeaturesMobileSponsorship

A comparison of what each digital music service, including the newly available Spotify, offers in terms of audience size, ad options and user experience.



The Mission: Reaching the elusive young male

FeaturesNews

Sheri Metcalfe, SVP and co-managing director at Jungle Media on where to best get ahold of the target.



Reaction to launch of industry’s “worst kept secret”

DigitalFeaturesMobileTelevision

The heads of Starcom MediaVest Group Canada, Dentsu Aegis Network Canada and UM on the potential benefits and pitfalls of Shomi.



Let’s Talk TV: The kids biz

Features

Ahead of this fall’s CRTC hearings, a look at what a pick-and-pay world could mean for the broadcasters of kids content in Canada.



The Mission: Connecting with practical environmentalists

Features

Daryl Heroux, director of communications strategies at M2 Universal, on the best platforms to reach this complex target on.