Features

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What’s driving change at media agencies?

From how agencies are embracing AI to what viewability truly means, agency directors discuss what’s keeping them (and their clients) on their toes.

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MIAs shortlist 2017: Best of Media, Digital and Content

Is your agency or brand in the running for the Media Innovation Awards?

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The art, the science and all the data: The pace of change

Agency leads and top marketers discuss how to compete in the changing marketplace, and what trends they’d like to see left in 2017.

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Alain Desormiers’ really big startup

Touché’s founder still runs his agency like it’s just starting out. That approach fuelled a year of big wins, including strategy’s Media Agency Leader of the Year title.

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Fall TV: What’s all the complaining about?

Media industry experts air their grievances. Broadcasters respond.

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Media leaders react to Heritage Committee recommendations

Bob Cox, Paul Godfrey and John Honderich on what the government’s role should be, whether or not the CBC makes a dent in their online ad revenue and how likely the report’s proposals are to be adopted.

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Douglas Knight on the business of building community

After announcing his retirement, the president of St. Joseph Media says change is constant, but the last decade has been a big challenge.

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Media’s new seat at the table: Becoming an indispensable partner

Part three of our senior media exec roundtable dives into pushing for attribution, unusual client projects and evolving past regular media deals.

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Media’s new seat at the table: A return to simplicity

Part two of our senior media exec roundtable features a plea for pragmatism, weighs the benefits of commission models and reveals why trying new things is important (and possible).

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Media’s new seat at the table: where’s the model going?

How are agencies investing? What to do with data? Four business leaders weigh in for the first part of our senior roundtable.

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MiC Roundtable: Keeping clients’ trust

In the conclusion of MiC‘s first roundtable discussion of 2017, attendees dive into trust, transparency and talent.

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MiC Roundtable: Keeping up with clients

In the first of a series of roundtable discussions, MiC invited six mid-level media agency staffers to dive into the issues impacting day-to-day life in the industry.

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

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The battle of AR and VR, and how brands are using AI: SXSW recap

Mindshare Canada social media associate Alana Diehl shares her thoughts on the festival including what technology and media have the brightest future in advertising.

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Mark Ritson says its time to rethink TV, digital and millennials

The veteran marketing consultant and professor told FFWD Ad Week attendees to stop planning for television’s funeral, and to get over “the whole millennial thing.”