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The Real Housewives of Vancouver get a promotional push
Out Of HomePrintTelevisionShaw Media-owned Slice is giving the ladies its largest multi-platform marketing campaign to date.
Canadian Film Festival goes big and comes home
DigitalPrintTelevisionThe fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.
ABC board puts emphasis on digital
DigitalPrintThe board recommends breaking out the digital copies on Fasfax reports for consumer magazines and adding greater transparency.
Taxi gifts Canadians during the ‘Pothole Season’
Out Of HomePrintThe creative agency in Montreal placed a car in an oversized hole in the road to promote its app and website.
Future Shop signs deal with Click Magazine
DigitalPrintThe electronics retailer will be the exclusive distributor of the magazine beginning this month.
Transcontinental sees revenue drop of 4%
DigitalPrintThe company says the dip in its first quarter is primarily due to the sale of a black and white printing business.
Globe launches bi-annual magazine
DigitalPrintThe Globe Style Advisor will be distributed to newspaper subscribers in the spring and fall beginning this April.
Tide gets fresh for spring
DigitalOut Of HomePrintThe P&G brand has launched a national campaign that ties in the bright colours of the latest spring fashions for its Tide Pods.
Maybelline New York launches YouTube channel for fashion week
DigitalPrintSponsorshipThe new makeup sponsor for World MasterCard Fashion Week tells MiC how its activation is bringing fashion to the non-VIPs.
Top Chef Canada promotes its return
DigitalOut Of HomePrintThe show is back on March 12 and is going cross-platform to gain fans for its second season.
