Steady as she goes: Toronto Life turns 50
As the magazine’s golden anniversary approaches, its publisher reflects on how it’s adjusted to the trials of print advertising.
Sales leadership changes at Globe and Mail
Three positions have been integrated and Steve Melles has been promoted to the role of managing director of advertising sales.
The Sun gets first Postmedia push
The launch of the print, digital and OOH campaign was timed strategically with the start of the paper’s major hockey coverage.
Foodism bets millennials still want print
The new Toronto magazine will be handed out to commuters for free, with big-name sponsors like Loblaws and Aroma brought on board for the inaugural issue.
Honda dives into DIY with Blue Ant
The campaign partners with Brojects to reach do-it-yourself dabblers in a cross-platform relaunch of the mid-sized 2017 Honda Ridgeline.
Postmedia to close 24 Hours Vancouver office
The publication will continue to print five issues per week, but content will be sourced from other papers.
Q&A: Why now was the time to flip the digital switch at Rogers Media
SVP of digital content and publishing Steve Maich gives the story behind Friday’s industry-shaking announcement.
Rogers Media overhauls magazine division
Multiple titles are going digital-only, while others are reducing print frequency, as the media co doubles-down online.
Quebec newspapers ask for help
The publishers of Le Devoir, Groupe Capitales Medias, Hebdos Quebec and TC Transcontinental have banded together to seek government funding in the transition to digital.
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
Rainy River Review bids adieu
The publisher of the soon-to-be-shuttered daily paper said government ad spend has shifted, leaving the paper (and readers) at an impasse.
Activia changes up the message
The brand has enlisted online influencers to reach a younger audience for the first time. (Breakfast Television Toronto host Dina Pugliese pictured.)
Globe Drive gears up for editorial refresh
The vertical will see numerous changes in print and online to make it more advertiser-friendly, including new 360 content, search features and native advertising.
Toronto Star to give readers a caffeine jolt
Headline Coffee is the first of what’s expected to be more new startups from the media co as it seeks new revenue streams.
Globe and Mail looks to cut costs
The company is offering a round of voluntary severance packages to employees as print revenues continue to decline.
