Articles Tagged ‘NHL’

TISSOT S.A. - Tissot proudly unveils limited edition timepiece

Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.

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Hockey Night in Canada premiere sees four-year high

The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.

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Moores suits up with NHL coaches

The two year deal lands as players hit the ice for the 2017/18 season.

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Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.

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The 2017 Stanley Cup Playoffs, by the numbers

Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.

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Senators’ final game breaks ’17 Playoff record

The match marked the most-watched post-season game in franchise history.

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Scotiabank renews NHL sponsorship for five more years

‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.

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Ratings stay strong for Sportsnet and CBC in round two

While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.

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Stanley Cup Playoffs game two up 181% from 2016

After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.

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TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

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Less commercial time, more Canadian hockey

Rogers Media’s Scott Moore and Anthony Attard detail the media co’s plans for the Canada-heavy first round of the NHL playoffs.

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NHL announces long-term plans for Chinese market development

The hockey league is beginning the strategy in the market with two pre-season games this September.

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Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

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NHL names official paint partner

PPG has signed on to a multi-year deal with the hockey league.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.