Articles Tagged ‘NHL’

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Nutrl says cheers to the NHL

Now both the official vodka and vodka soda of the NHL, the deal is indicative of changing beverage trends among young drinkers.

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Honda renews sponsorship with NHL

The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.

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Esso, Safeway and others join NHL for Heritage Classic

Brands are leaning into experiential and tech for this year’s two-day fan event.

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Surex ups its ad game with the Ottawa Senators

The Canadian insurance broker continues its digital focus as it expands in Ontario, marking its first big national branding play.

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What’s unique about Canadian sports streaming?

When it comes to online sports, there are riches in niches.

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Sportsnet, TSN finalize regional hockey schedules

The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.

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Canadian NHL teams bring the ratings for round one

Homegrown teams have since been eliminated, but not before drawing in big numbers.

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NHL announces record number of Canadian partner Playoff activations

New partners this year include Esso and Kruger.

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Air Canada expands FanFlights

With the Ottawa Senators now part of the sponsorship family, the program has gone national.

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The Stanley Cup Playoffs, by the numbers

The Capitals took home their first Cup, but the Jets also set a key record.

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Playoffs round two broadcast details announced

Sportsnet, CBC, Omni and Sportsnet 360 will all take part in the broadcast.

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NHL introduces four new in-ice ad placements

Clubs are already in talks with sponsors to sell the spots, which will go live at the beginning of the 2018-19 season.

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Trade deadline draws NHL fans to TSN’s channels

A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.

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Pepsico renews NHL, NHLPA sponsorship

A 12-year partnership continues as the snack-maker stays entrenched in sports.

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Spotted! Brands travel to Toronto for NHL centennial

For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.