Articles Tagged ‘NHL’

hockeyShutterstock

The 2017 Stanley Cup Playoffs, by the numbers

Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.

hockeyShutterstock

Senators’ final game breaks ’17 Playoff record

The match marked the most-watched post-season game in franchise history.

Lanny-2

Scotiabank renews NHL sponsorship for five more years

‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.

hockeyShutterstock

Ratings stay strong for Sportsnet and CBC in round two

While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.

shutterstock_178578869

Stanley Cup Playoffs game two up 181% from 2016

After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.

hockeyShutterstock

TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

shutterstock_178578869

Less commercial time, more Canadian hockey

Rogers Media’s Scott Moore and Anthony Attard detail the media co’s plans for the Canada-heavy first round of the NHL playoffs.

hockeyShutterstock

NHL announces long-term plans for Chinese market development

The hockey league is beginning the strategy in the market with two pre-season games this September.

Copied from strategy - Oikos

Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

hockeyShutterstock

NHL names official paint partner

PPG has signed on to a multi-year deal with the hockey league.

molsonVR

Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

hockeyShutterstock

Mitsubishi Electric goes experiential with NHL

The brand’s first sports partnership also represents a new era for the company as it looks to add direct engagement with consumers on top of marketing to distributors.

hockeyShutterstock

Centennial Classic draws 1.5 million

Sunday’s game had 76,000 total streams on Rogers NHL GameCentre LIVE.

nhlCentennialFanArena

NHL to kick off centennial celebrations with PreGame party

The two day Toronto event borrows elements from the recent World Cup of Hockey, while also launching new initiatives aimed at the coming anniversary.

hockeyShutterstock

Sonnet signs on with NHL

The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.