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The Stanley Cup Playoffs, by the numbers

The Capitals took home their first Cup, but the Jets also set a key record.

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Playoffs round two broadcast details announced

Sportsnet, CBC, Omni and Sportsnet 360 will all take part in the broadcast.

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NHL introduces four new in-ice ad placements

Clubs are already in talks with sponsors to sell the spots, which will go live at the beginning of the 2018-19 season.

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Trade deadline draws NHL fans to TSN’s channels

A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.

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Pepsico renews NHL, NHLPA sponsorship

A 12-year partnership continues as the snack-maker stays entrenched in sports.

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Spotted! Brands travel to Toronto for NHL centennial

For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.

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Rogers Media and CBC extend NHL deal to 2026

The new seven-year agreement keeps Hockey Night in Canada on linear and digital platforms at both broadcasters.

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Adidas pairs with P.K. Subban

The popular Toronto-born defenceman is no stranger to big brand deals.

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Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

TISSOT S.A. - Tissot proudly unveils limited edition timepiece

Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.

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Hockey Night in Canada premiere sees four-year high

The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.

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Moores suits up with NHL coaches

The two year deal lands as players hit the ice for the 2017/18 season.

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Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.

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The 2017 Stanley Cup Playoffs, by the numbers

Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.

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Senators’ final game breaks ’17 Playoff record

The match marked the most-watched post-season game in franchise history.