Articles Tagged ‘NHL’


Trade deadline draws NHL fans to TSN’s channels

A 10-hour broadcast drew 1.8 million viewers overall and found more younger viewers than last year.


Pepsico renews NHL, NHLPA sponsorship

A 12-year partnership continues as the snack-maker stays entrenched in sports.


Spotted! Brands travel to Toronto for NHL centennial

For Reese’s and Tim Horton’s, pairing with hockey is nothing new, but Mitsubishi used the experience as an opportunity to try something new.


Rogers Media and CBC extend NHL deal to 2026

The new seven-year agreement keeps Hockey Night in Canada on linear and digital platforms at both broadcasters.


Adidas pairs with P.K. Subban

The popular Toronto-born defenceman is no stranger to big brand deals.


Oikos targets men with NHL sponsorship

The three-year partnership will see the DanoneWave brand promoted as a snack to new consumers, including active men.

TISSOT S.A. - Tissot proudly unveils limited edition timepiece

Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.


Hockey Night in Canada premiere sees four-year high

The presence of all seven Canadian teams across five games helped pull the opening night up 13% higher than that in 2016.

Nice Suit

Moores suits up with NHL coaches

The two year deal lands as players hit the ice for the 2017/18 season.


Rogers announces Hometown Hockey’s sponsor lineup

Five brands return and three new partners join the community engagement platform.


The 2017 Stanley Cup Playoffs, by the numbers

Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.


Senators’ final game breaks ’17 Playoff record

The match marked the most-watched post-season game in franchise history.


Scotiabank renews NHL sponsorship for five more years

‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.


Ratings stay strong for Sportsnet and CBC in round two

While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.


Stanley Cup Playoffs game two up 181% from 2016

After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.