Articles Tagged ‘NHL’

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What’s up with the World Cup of Hockey boards?

If you’ve noticed a new ad op during broadcasts, there’s no need to adjust your screen. The NHL is testing a digital layer during the tournament.

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World Cup of Hockey to hit Toronto streets

A fan festival and jersey ads are among the activations coming to next month’s tournament.

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Twitter expands live sports play with MLBAM pact

The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.

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ICYMI: Your Morning’s premiere date, FB Messenger’s milestone moment

In case you missed it: Your Morning gets a premiere date, Facebook Messenger hits a new record and Ford has expanded its Edmonton Oilers partnership.

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ICYMI: IKEA stays in the Jungle, Toronto Fashion Week shuts down

In case you missed it: IKEA splits its global media account between Dentsu and GroupM, Toronto Fashion Week shuts down and mobile ad completion rates on the rise on Tube Mogul.

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How NHL round-two action fared on Rogers

Numbers are taking a hit with the lack of Canadian teams, though audiences increased from the first to the second round on CBC.

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How Rogers is handling a Canada-free NHL Playoffs

Scott Moore on how the media co is creating more of a tournament feel to combat the lack of Canadian teams making it to the post-season.

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Chantal Gilbert joins Groupe V Media

The Quebec-based media company has hired the former Carat exec as its director of media creativity.

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ICYMI: Virool’s new addition, Let’s Talk sees Twitter surge

In case you missed it: Virool launches new optimization engine, GoPro renews its hockey partnership and Twitter Canada hires a Moments lead.

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Samsung shoots for millennials with NHL partnership

The brand has expanded its deal with Rogers Media, including becoming the first title sponsor of its Sportsnet Fantasy Hockey Pool.

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Rogers, Bell Media court sports lovers with 4K plays

Big broadcast is revving up the premium-pixels engine in the hopes that sports fans will pony up for a better picture.

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Fall TV: Baseball a mixed blessing for Rogers TV ratings

Hitting a high note with baseball, the media co has seen mixed results with hockey and primetime this fall.

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ICYMI: Rogers/NHL cleared, Supergirl opens strong

In case you missed it: The Competition Bureau gave the green light to the Rogers/NHL deal, Virool added to its Canadian team and Twitter launched a new brand tool.

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How Rogers is reaching out-of-market NHL viewers

The media co and Google are pushing video clips of NHL goals viewers might have missed online to drive subscriptions to Rogers NHL GameCentre LIVE.

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Rogers tweaks hockey plans

Will scheduling changes bring higher ratings for the media co in its second year of national hockey?