Articles Tagged ‘NHL’



RDS to see audience double for Montreal Canadiens’ playoff push

Television

Patrick Jutras, SVP of sales for Bell Media in Quebec, tells MiC about the sold-out sponsorships and plans for next year when the channel no longer has NHL rights in the province.



The NHL promotes with the Cup

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With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.



NHL will make Rogers top for sports

Television

The media co told the CRTC in closing remarks during licence renewal hearings that it expects hockey to bump it to the top sports spot in Canada.



Rogers Media paints dire picture of conventional TV

Television

Rogers Media president Keith Pelley told CRTC regulators Tuesday that he wants “flexibility” to ensure the OMNI stations remain competitive in a fast-changing digital landscape.



Honda’s hockey plans

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The automaker has partnered with the NHL and The Score to reach hockey fans through the remainder of the season and playoffs.



Rogers’ NHL programming takes shape

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Scott Moore reveals ratings expectations and fills in more details about the broadcaster’s plans following the announcement of key talent acquisitions yesterday.



Rogers unveils NHL anchors

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George Stroumboulopoulos will end his show with the CBC after this season and anchor the team starting in the fall, with Don Cherry and Ron MacLean continuing on Coach’s Corner.



Sportsnet pens another 12-year hockey deal

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The multi-platform rights extension with the Canadian Hockey League will feature 50 games each season including the Memorial Cup.



Niche sporting spaces

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From Tough Mudder and dragon boat racing to cricket, sponsorship execs on the best sports alternatives to bigger buys at the Olympics and NHL.



Rogers unveils first NHL programming details

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The media co announced it will expand Saturday night coverage, introduce younger-skewing Sunday night events and build a new NHL studio as part of its blockbuster deal.