Articles Tagged ‘NHL’

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Scotiabank renews NHL sponsorship for five more years

‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.

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Ratings stay strong for Sportsnet and CBC in round two

While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.

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Stanley Cup Playoffs game two up 181% from 2016

After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.

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TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

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Less commercial time, more Canadian hockey

Rogers Media’s Scott Moore and Anthony Attard detail the media co’s plans for the Canada-heavy first round of the NHL playoffs.

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NHL announces long-term plans for Chinese market development

The hockey league is beginning the strategy in the market with two pre-season games this September.

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Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

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NHL names official paint partner

PPG has signed on to a multi-year deal with the hockey league.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

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Mitsubishi Electric goes experiential with NHL

The brand’s first sports partnership also represents a new era for the company as it looks to add direct engagement with consumers on top of marketing to distributors.

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Centennial Classic draws 1.5 million

Sunday’s game had 76,000 total streams on Rogers NHL GameCentre LIVE.

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NHL to kick off centennial celebrations with PreGame party

The two day Toronto event borrows elements from the recent World Cup of Hockey, while also launching new initiatives aimed at the coming anniversary.

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Sonnet signs on with NHL

The insurance company will activate at the Scotiabank NHL Centennial Classic and also creating custom TV spots to air on Sportsnet.

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Scotiabank signs on as title sponsor for 2017 NHL Centennial Classic

The deal marks the first time the financial company has signed on as title partner of a signature league event.

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What’s up with the World Cup of Hockey boards?

If you’ve noticed a new ad op during broadcasts, there’s no need to adjust your screen. The NHL is testing a digital layer during the tournament.