Articles Tagged ‘NHL’



Rogers sets off on a hockey tour

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Dates, locations and sponsors for the tour tied to City’s new Sunday-night NHL broadcasts have been announced.



TVA Sports gears up for big NHL year

DigitalTelevision

Isabelle Rochefort, director of sales and marketing for TVA Sports, on how much advertising the company has sold so far as the new NHL season is set to begin.



Boston Pizza laces up for Rogers’ NHL broadcasts

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The multi-year deal takes the casual dining chain’s affiliation with the NHL to the national level for the first time.



Rogers works around NHL blackouts

DigitalTelevision

Keith Pelley says the company has sold 60% of ads for the season as Rogers Media unveils an update to Rogers NHL GameCentre Live a month out from the first puck drop.



Rogers Media unveils its NHL roster

Television

Hockey Night in Canada analysts like Kelly Hrudey, Glenn Healy and P.J. Stock are moving to Sportsnet to call the upcoming season.



Rogers and Scotiabank ink six-year NHL sponsorship deal

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The retail bank retains its title sponsorship of Wednesday Night Hockey as well as presence on Saturday and Sunday hockey coverage.



Inside Rogers Media’s strategy at the LA Screenings

Television

TV VP Hayden Mindell on US broadcast shows versus cable dramas and his Saturday and Sunday night hockey plays on City.



RDS to see audience double for Montreal Canadiens’ playoff push

Television

Patrick Jutras, SVP of sales for Bell Media in Quebec, tells MiC about the sold-out sponsorships and plans for next year when the channel no longer has NHL rights in the province.



The NHL promotes with the Cup

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With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.



NHL will make Rogers top for sports

Television

The media co told the CRTC in closing remarks during licence renewal hearings that it expects hockey to bump it to the top sports spot in Canada.