The fifth list of finalists reveals potential prize-takers in the experiential category.
The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.
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The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.
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The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.