Articles Tagged ‘rethink’
How A&W is reaching millennials
Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.
Backyard beer games return to TSN and RDS
The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.
Carte Blanche winners for Toronto, Western Canada
The Astral OOH awards for the Montreal market will be announced on May 26.
Shomi wraps entertainment district in royal hues
The streaming service has taken over watering holes where festival-goers congregate during TIFF.
Spotted! A&W’s new delivery service
The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.
Extra Awards crown top Canadian newspaper ads
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
AToMiC shortlist: part five
The fifth list of finalists reveals potential prize-takers in the experiential category.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
Molson Canadian shows its pride
The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.
Molson launches a cider
The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.
Molson kicks off NHL playoff promotions
The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.
Molson Canadian goes natural for Wheat
The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.
Molson brings it home
The brand has launched a new campaign, which has people around the world touting the merits of Canadians.