Articles Tagged ‘rethink’

Shomi wraps entertainment district in royal hues

ExperientialOut Of Home

The streaming service has taken over watering holes where festival-goers congregate during TIFF.

Spotted! A&W’s new delivery service


The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.

Extra Awards crown top Canadian newspaper ads


Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.

AToMiC shortlist: part five


The fifth list of finalists reveals potential prize-takers in the experiential category.

Molson makes the sacrifice


The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.

A&W introduces better beef


The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.

Sobeys’ star-powered healthy rebrand


The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.

Molson Canadian shows its pride


The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.

Molson launches a cider

DigitalOut Of HomeRadio

The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.

Molson kicks off NHL playoff promotions

Out Of HomePrintTelevision

The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.