Articles Tagged ‘rethink’


A&W hopes to snap up millennial spirit

The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.


How A&W is reaching millennials

Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.


Backyard beer games return to TSN and RDS

The beer brand has evolved the program for year two, increasing engagement and expanding the number of stops on its tour.

driving High

Carte Blanche winners for Toronto, Western Canada

The Astral OOH awards for the Montreal market will be announced on May 26.


Shomi wraps entertainment district in royal hues

The streaming service has taken over watering holes where festival-goers congregate during TIFF.


Spotted! A&W’s new delivery service

The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.


Extra Awards crown top Canadian newspaper ads

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.


AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.

A&W beef

A&W introduces better beef

The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.


Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.

beer fridge

Molson Canadian shows its pride

The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.


Molson launches a cider

The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.

Molson Playoffs

Molson kicks off NHL playoff promotions

The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.


Molson Canadian goes natural for Wheat

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.