The QSR brought burgers to the Penticton River Channel to launch a more fun tone for the brand online.
Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.
The fifth list of finalists reveals potential prize-takers in the experiential category.
The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.
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The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.