Articles Tagged ‘rethink’



Extra Awards crown top Canadian newspaper ads

AwardsDigitalPrint

Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.



AToMiC shortlist: part five

AwardsExperiential

The fifth list of finalists reveals potential prize-takers in the experiential category.



Molson makes the sacrifice

DigitalSocialTelevision

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.



A&W introduces better beef

DigitalSocialTelevision

The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.



Sobeys’ star-powered healthy rebrand

DigitalMobilePrintRadioscreening-roomTelevision

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.



Molson Canadian shows its pride

DigitalExperientialTelevision

The beer brand has launched a pair of initiatives for Canada, including a revival of its “I Am Canadian” brand message.



Molson launches a cider

DigitalOut Of HomeRadio

The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.



Molson kicks off NHL playoff promotions

Out Of HomePrintTelevision

The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.



Molson Canadian goes natural for Wheat

Out Of HomePrintTelevision

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.



Molson brings it home

DigitalTelevision

The brand has launched a new campaign, which has people around the world touting the merits of Canadians.