Articles Tagged ‘Sportsnet’

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The 2017 Stanley Cup Playoffs, by the numbers

Even as the Canadian teams dwindled, audiences did not, with the final’s AMA up 18% over last year.

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Senators’ final game breaks ’17 Playoff record

The match marked the most-watched post-season game in franchise history.

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Sportsnet gets into esports with ESL partnership

A big audience of gamers draws in Sportsnet NOW and Sportsnet 360.

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Ratings stay strong for Sportsnet and CBC in round two

While the number of Canadian teams in the playoffs have dwindled, the ratings on Sportsnet and CBC still held strong, with round two pulling in a higher average audience than round one.

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Rogers to bring Sportsnet radio to Vancouver

The new station will feature live sports content from the Canucks and Jays, as well as the MLB post-season.

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Stanley Cup playoffs round one: The media impact

The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.

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Stanley Cup Playoffs game two up 181% from 2016

After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.

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Less commercial time, more Canadian hockey

Rogers Media’s Scott Moore and Anthony Attard detail the media co’s plans for the Canada-heavy first round of the NHL playoffs.

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Player integrations rule 2017 Blue Jays season on Sportsnet

VP of integrated sales Anthony Attard with details on new partners and how existing sponsors have upped their game.

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Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

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How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

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ICYMI: Dan Aykroyd to appear on Workin’ Moms; Facebook tests job postings

In case you missed it: The Saturday Night Live alumnus will appear as Catherine Reitman’s father on the CBC’s newest comedy and Facebook could be taking on LinkedIn.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

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How sports are enduring the digital revolution

At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.