Articles Tagged ‘Sportsnet’

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Stanley Cup Playoffs game two up 181% from 2016

After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.

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Less commercial time, more Canadian hockey

Rogers Media’s Scott Moore and Anthony Attard detail the media co’s plans for the Canada-heavy first round of the NHL playoffs.

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Player integrations rule 2017 Blue Jays season on Sportsnet

VP of integrated sales Anthony Attard with details on new partners and how existing sponsors have upped their game.

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Oikos targets hockey and music lovers for new launch

After targeting nighttime snackers last year, Danone Canada adds grains to its Greek offering.

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How VW used custom content for the win

The automaker, aiming to bring the brand to the “weekend warrior” demographic, created more than 150 pieces of custom content for media partners, resulting in five million impressions.

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ICYMI: Dan Aykroyd to appear on Workin’ Moms; Facebook tests job postings

In case you missed it: The Saturday Night Live alumnus will appear as Catherine Reitman’s father on the CBC’s newest comedy and Facebook could be taking on LinkedIn.

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Molson, NHL and Sportsnet partner on VR program

The beer company has sponsored a series of six hockey games that will be broadcast in VR.

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How sports are enduring the digital revolution

At a Rogers Media-sponsored FFWD Ad Week discussion, panelists debated how things have changed — and how they’ve stayed the same — in the world of broadcast sports.

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

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Sportsnet posts a noteworthy November

Scott Moore, president of Sportsnet and NHL properties at Rogers on the assets that propelled the brand last month.

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World Series ends on a win for Sportsnet

The game seven match is the most-watched World Series game in the history of the network.

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Jays sweep clinches viewership milestone for Sportsnet

The team’s Sunday night match against the Rangers pulled in the most average viewers for 2016 to date on the channel.

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Jays wild wildcard ride breaks records

The team also posted record regular season ratings for Sportsnet, with 78 games breaking one million average viewers.

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More than 15 million Canadians saw World Cup of Hockey

An average audience of 2.2 million tuned in to see Team Canada take the top spot on Sportsnet.

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Rogers Media overhauls magazine division

Multiple titles are going digital-only, while others are reducing print frequency, as the media co doubles-down online.