Articles Tagged ‘Twitter’

buzzfeed newfronts

ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition

In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.

halo wars 2

Gaming isn’t just for teens on consoles anymore, says Twitter

The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.

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Mobile targeting: Where’s the line between cool and creepy?

Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?

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ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post

In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.

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National Lacrosse League bypasses broadcast with Twitter deal

A new live-streaming partnership with Twitter means Canadians can watch matches without buying tickets or a subscription.

bryanAdamsRussellPeters

ICYMI: New hosts for the Junos, Twitter adds analytics for Moments

In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.

jay and dan

ICYMI: Jay and Dan are coming home, Makeful gets into the culinary game

In case you missed it: Anchorboys Jay Onrait and Dan O’Toole will return to TSN in September, Makeful is launching a new instructional cooking series and Twitter is adding more control for users.

aigles the richelieu

How Chevrolet used Twitter to tap hockey families

Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.

Steve Paikin

TVO takes The Agenda to Twitter

TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.

Twitter

Twitter discloses video metrics error

A technical error has caused a discrepancy in video views for Android clients over the course of one month.

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Twitter Canada onboards new head of agency development

Leanne Gibson, former head of ad products and business operations at AOL Canada, will help the company work more closely with agencies to create effective campaigns.

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

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ICYMI: La Presse+ awards top ads, Twitter’s plans for Vine

In case you missed it: La Presse+ awards its top ads, Twitter is keeping Vine as an app and Super Channel shuffles its top staff.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

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Execs report autoplay ads to be least effective online format: study

A new study from Quartz details the online preferences of the elusive demo.