Articles Tagged ‘Twitter’

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Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

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Twitter to test longer tweets to drive engagement

The social media platform is experimenting with 280-character tweets, which it hopes will get more people tweeting.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.

Rory Large

Rory Capern departs Twitter

The social media company is searching for a new managing director in Canada.

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Twitter ad revenue drops in Q2

The social media company saw year-over-year user gains, but plateauing numbers from Q1.

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A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

Brodie Lawson, Davis Sanchez and Max Rosenberg. (Photo: Johany Jutras / CFL)

CFL goes live with Twitter

The football league has launched the first live streaming show with Twitter Canada.

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Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.

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ICYMI: CBC and Twitter ink Olympic deal, plus people moves

Plus: Breakfast Television will welcome a new West Coast host.

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Twitter plugs into the MMVAs pre-show

The social platform’s first streaming deal with a Canadian partner will feature advertisements from Wendy’s and Virgin Mobile.

Rory Large

Rory Capern on how Twitter can win with live

Hot off the announcement of more than a dozen new live video deals, the managing director of Twitter Canada says the goal is to position the platform as a go-to destination for live video.

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ICYMI: Maxus one of the top places to work; Users up and revenue down for Twitter

In case you missed it: Maxus Canada named to Canada’s top workplaces, Twitter’s latest quarterly numbers, Fuse Marketing Group adds a media director and Pizza Pizza signs on with the Scotiabank Road Hockey to Conquer Cancer.

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ICYMI: New Rogers CEO starts next week, Lyne Robitaille to lead magazines at TVA

In case you missed it: Joe Natale is starting at Rogers next Wednesday, Lyne Robitaille is adding supervision of TVA Publications to her role and Arlene Dickinson is returning to Dragons’ Den.

Twitter Edmonton

Twitter Canada takes its message out of home

Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.