Articles Tagged ‘Twitter’

aigles the richelieu

How Chevrolet used Twitter to tap hockey families

Capitalizing on hockey fans’ love of second-screening, the automotive manufacturer embarked on its first Twitter campaign during the World Juniors.

Steve Paikin

TVO takes The Agenda to Twitter

TVO will become the first Canadian media company to broadcast simultaneously on both TV and Twitter.

Twitter

Twitter discloses video metrics error

A technical error has caused a discrepancy in video views for Android clients over the course of one month.

leanne gibson

Twitter Canada onboards new head of agency development

Leanne Gibson, former head of ad products and business operations at AOL Canada, will help the company work more closely with agencies to create effective campaigns.

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Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

vine

ICYMI: La Presse+ awards top ads, Twitter’s plans for Vine

In case you missed it: La Presse+ awards its top ads, Twitter is keeping Vine as an app and Super Channel shuffles its top staff.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

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Execs report autoplay ads to be least effective online format: study

A new study from Quartz details the online preferences of the elusive demo.

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New study shows Snapchat leads in social ‘stickiness’

New research from Solutions Research Group has found that the average age of Facebook users is 13 years higher than the average Snapchat user.

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Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

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Re-tweets are the new autographs: study

Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.

diveNetworkGreyCup

Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.

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CFL turns to Twitter to reach Grey Cup super fans

The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.

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Onward: What’s the advertising future of Twitter?

For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?

vine

ICYMI: Twitter shutters Vine, Amex partners with Billy Bishop

In case you missed it: Twitter to discontinue video platform Vine, Amex to take up residence in Billy Bishop Airport and Rethink wins Wonder Bread.