Articles Tagged ‘Twitter’
Stretching the value of an emoji
Twitter has introduced the ability to target audiences based on their use of emoji keywords.
Air Canada digi-targets potential U.S. expats
Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.
ICYMI: Modi Media pacts with Innovid, Facebook shutters desktop exchange
In case you missed it: Facebook to close down FBX, OMAC has launched a bilingual resource site and there are some new tweeting modifications from Twitter.
Students are most likely to share: MTM
Over half of all Canadians report sharing a news article and link to a video within the past month.
ICYMI: Twitter’s celeb-friendly space, The Masters post growth
In case you missed it: Twitter Canada has opened a Blue Room, The Masters posted higher viewership numbers and digital spend is expected to pass TV in the U.S. next year.
Twitter Moments land in Canada
Rogers is the first brand to partner on the new feature, promoting the NHL Playoffs through the new tab.
ICYMI: Mike Weir joins CTV’s Masters team, Wally Crouter passes away
In case you missed it: Valpak strengthens partnership with U.S. group, CTV and TSN bring on Mike Weir for Masters’ analysis and at 92, Wally Crouter is dead.
The Big Picture: Twitter’s Rory Capern
The former Google exec looks to grow the platform’s Canadian presence and expand its role as a testing market for new executions.