Articles Tagged ‘Twitter’

ICYMI: People moves, Twitter’s rebrand


In case you missed it: new faces at Maxus Canada, Clear Channel and the CBC, and details on Twitter’s rebrand of its publisher network.

Dive deep into your Twitter case file now


The social media network has expanded its API tool’s search capacity to include its entire archive.

Social media chatter drives purchasing: report


Marketing intelligence firm Mintel has released a report that highlights the impact of social media interactions on users’ purchases.

Twitter’s new ad tool


The company has introduced an ads editor that allows large volume clients to work on multiple campaigns at once.

Second screeners are also content creators


Over half of English Canadians have participated in some form of second-screen interaction, according to new numbers from MTM.

New Twitter tool promotes event-based targeting


The social media network has enhanced its tools for marketers looking to advertise alongside major events.

Challengers rise to YouTube’s game


Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.

Twitter adds to mobile offerings


Twitter has added three new products to help brands promote their apps on its platform.

ICYMI: Facebook draws on Snapchat


In case you missed it: Facebook adds features to build its teen audience; new hires at Mode Media and m/SIX.

Twitter increases video focus


The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.