Articles Tagged ‘Twitter’


Diet Coke launches social gifting with Twitter Canada

The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.


Scotiabank goes live with Twitter

The financial institution will sponsor three live daily shows from the minds of business-focused Bloomberg.


Kirstine Stewart’s next move

The former Twitter VP has landed at entertainment media company Diply.


Twitter launches Promoted Stickers

Pepsi has signed on as the first partner for the new ad product.

Gord Downie/ Tragically Hip 2016

OOH collective to give The Tragically Hip a social send-off

As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.

Air Canada moment Twitter

Why Rio inspired Air Canada to get more social

The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.


Sport Chek teams with Twitter for Olympic ‘moment’

The retailer is the Canadian launch partner for Twitter Canada’s Moment Maker, a new tool that allows for custom curation.


TD Bank launches Twitter Canada’s first custom emoji

The financial company is sharing its support for pride year-round with the new launch.


Kirstine Stewart to leave Twitter

The former broadcaster and VP of media for North America will be leaving the social media company at a to-be-determined date.


Twitter signs exclusive NBA content deal

The social media co will begin streaming exclusive content and a weekly pre-game show next season.


CBC taps Twitter for social Olympic coverage

The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.


ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.

In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.


Stretching the value of an emoji

Twitter has introduced the ability to target audiences based on their use of emoji keywords.

test drive canada

Air Canada digi-targets potential U.S. expats

Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.

Stories Home 3 Snapchat Live Stories June 6

Snapchat sets up Canadian base camp

The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.