Articles Tagged ‘Twitter’


Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.


Twitter adds new user bookmark tool

A new tool lets users create a less-public archive for posts.


ICYMI: National Post adds new financial features

Plus, Vice and W5 get ready to go live while Much gets the broadcast rights to the Brit Awards.


Let’s Talk, Canada 150 are 2017 Twitter successes

Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.

Starbucks Christmas

Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.


Twitter rolls out 280 characters for all

During the test period, the social media company reported that engagement went up for longer Tweets.

Twitter Goat

Twitter leans into sports for first TV buy

The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.


Canada to test Facebook’s political ad transparency tools

The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.

Copied from Playback - Copied from Media in Canada - Netflixshutterstock

ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.


Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.


Twitter to test longer tweets to drive engagement

The social media platform is experimenting with 280-character tweets, which it hopes will get more people tweeting.

snapchat social video

Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.


Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.

Rory Large

Rory Capern departs Twitter

The social media company is searching for a new managing director in Canada.


Twitter ad revenue drops in Q2

The social media company saw year-over-year user gains, but plateauing numbers from Q1.