Articles Tagged ‘Twitter’

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ICYMI: Layoffs at Vancouver magazines, ad blocking to rise in the U.S.

In case you missed it: High-level layoffs at Western Living and Vancouver Magazine, ad blocking is set to jump in the U.S. and WPP’s Sorrell on the impact of Brexit.

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Stretching the value of an emoji

Twitter has introduced the ability to target audiences based on their use of emoji keywords.

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Air Canada digi-targets potential U.S. expats

Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.

Stories Home 3 Snapchat Live Stories June 6

Snapchat sets up Canadian base camp

The youth-focused platform has opened an office to house a new sales team looking to monetize its reach here.

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ICYMI: Modi Media pacts with Innovid, Facebook shutters desktop exchange

In case you missed it: Facebook to close down FBX, OMAC has launched a bilingual resource site and there are some new tweeting modifications from Twitter.

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Students are most likely to share: MTM

Over half of all Canadians report sharing a news article and link to a video within the past month.

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ICYMI: Twitter’s celeb-friendly space, The Masters post growth

In case you missed it: Twitter Canada has opened a Blue Room, The Masters posted higher viewership numbers and digital spend is expected to pass TV in the U.S. next year.

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Twitter Moments land in Canada

Rogers is the first brand to partner on the new feature, promoting the NHL Playoffs through the new tab.

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Twitter to live stream NFL Thursday Night games

The social platform has partnered with the National Football League to win global rights outside of Canada for the weeknight series.

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ICYMI: Mike Weir joins CTV’s Masters team, Wally Crouter passes away

In case you missed it: Valpak strengthens partnership with U.S. group, CTV and TSN bring on Mike Weir for Masters’ analysis and at 92, Wally Crouter is dead.

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Ford signs on for Canada’s ‘First View’

The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.

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The Big Picture: Twitter’s Rory Capern

The former Google exec looks to grow the platform’s Canadian presence and expand its role as a testing market for new executions.