Articles Tagged ‘Twitter’

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Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

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Re-tweets are the new autographs: study

Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.

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Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.

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CFL turns to Twitter to reach Grey Cup super fans

The partnership, officially established in 2013, is focused on extending the Grey Cup party to the online space and rewarding fans for their loyalty.

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Onward: What’s the advertising future of Twitter?

For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?

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ICYMI: Twitter shutters Vine, Amex partners with Billy Bishop

In case you missed it: Twitter to discontinue video platform Vine, Amex to take up residence in Billy Bishop Airport and Rethink wins Wonder Bread.

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Twitter to cut 9% of global workforce

Despite ad revenue gains the social media company announced the cuts as part of its third quarter financial results.

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Diet Coke launches social gifting with Twitter Canada

The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.

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Scotiabank goes live with Twitter

The financial institution will sponsor three live daily shows from the minds of business-focused Bloomberg.

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Kirstine Stewart’s next move

The former Twitter VP has landed at entertainment media company Diply.

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Twitter launches Promoted Stickers

Pepsi has signed on as the first partner for the new ad product.

Gord Downie/ Tragically Hip 2016

OOH collective to give The Tragically Hip a social send-off

As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.

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Why Rio inspired Air Canada to get more social

The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.

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Sport Chek teams with Twitter for Olympic ‘moment’

The retailer is the Canadian launch partner for Twitter Canada’s Moment Maker, a new tool that allows for custom curation.

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TD Bank launches Twitter Canada’s first custom emoji

The financial company is sharing its support for pride year-round with the new launch.