Articles Tagged ‘Twitter’

Twitter adds video analytic tools, cost-per-view ad buying


The company’s new Promoted Video program is designed to make it easier for brands to upload and distribute video, as well as measure its reach and effectiveness.

The Mission: Patrick Mazza on targeting techies


M2 Universal’s manager of communication strategies on the best new, remade and older platforms to reach the digitally savvy target.

Twitter makes buying with tweets easier


How the company is diving deeper into the e-commrece space with the acquisition of CardSpring.

No team? No problem. Visa Canada’s targeted approach to the World Cup


Details on how the brand used social media to target fans and overcome challenges around the lack of a Canadian team in the tournament.

Seven World Cup takeaways: blog


The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.

Twitter gives advertisers new level of access


With its new activity dashboard, the social media company is allowing clients to dive deeper into how their tweets are performing.

Why the loopy world of Vine is so hot right now


The top three creators on Vine that you should know, and how they’re leveraging their six-second fame with brand integrations.

Twitter snaps up SnappyTV


Twitter acquires the video-sharing site as part of its mandate to increase its relationships with major TV broadcasters.

How users differ across social networks: MTM


Twitter users are more likely to access social media on a smartphone and over-index on heavy sports and news consumption along with LinkedIn users.

Twitter TV conversation targeting arrives in Canada


The social network has expanded the program launched in the US and UK this November.