Articles Tagged ‘Twitter’

Spotted! A smile goes a long way

ExperientialOut Of Home

Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.

La Voix closes on a high note


The series’ exceptionally strong ratings in Quebec have earned it a fourth season renewal.

Why La Voix Periscoped its finale


The TVA reality show integrated the live video app into its final episode, marking the app’s first official broadcast partnership in Quebec.

Data Dive: Where is your target spending their media time?


New data from IPG Mediabrands breaks down the media habits of different age groups.

TV viewers show more love for brands: Seevibes


Call it a love triangle. People talking about TV on Twitter are much more likely to talk about brands, new research shows.

O.B. looks to combat the ‘ick-factor’

DigitalOut Of Home

Getting the brand into the hands of university-aged women with the help of elements like a Twitter Vending Machine is the aim of the new campaign.

Juice jumps into the native game


Company CEO Neil Sweeney on its partnership with Twitter’s MoPub, and why it makes sense for his team to get into the native space.

Kirstine Stewart upped to VP role at Twitter

DigitalMobilePeople Moves

The search is on for a new managing director in Canada as Stewart is promoted to VP of media partnerships for North America at the company.

Twitter adds video analytic tools, cost-per-view ad buying


The company’s new Promoted Video program is designed to make it easier for brands to upload and distribute video, as well as measure its reach and effectiveness.

The Mission: Patrick Mazza on targeting techies


M2 Universal’s manager of communication strategies on the best new, remade and older platforms to reach the digitally savvy target.