Articles Tagged ‘Twitter’



New Twitter tool promotes event-based targeting

DigitalSocial

The social media network has enhanced its tools for marketers looking to advertise alongside major events.



Challengers rise to YouTube’s game

DigitalMobileSocial

Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.



Twitter adds to mobile offerings

DigitalMobile

Twitter has added three new products to help brands promote their apps on its platform.



ICYMI: Facebook draws on Snapchat

News

In case you missed it: Facebook adds features to build its teen audience; new hires at Mode Media and m/SIX.



Twitter increases video focus

DigitalMobile

The social media co is rolling out autoplay ads and increasing its video viewability metric to 100%.



Facebook is tops for Canadians: MTM

DigitalMobile

Canadians’ use of social media networks was up in 2014, with Facebook as the most-used site in the country.



Spotted! A smile goes a long way

ExperientialOut Of Home

Air Miles Canada is inviting its customers nationwide to smile for the chance to win travel prizes, or get their faces on digital billboards.



La Voix closes on a high note

DigitalTelevision

The series’ exceptionally strong ratings in Quebec have earned it a fourth season renewal.



Why La Voix Periscoped its finale

DigitalMobileTelevision

The TVA reality show integrated the live video app into its final episode, marking the app’s first official broadcast partnership in Quebec.



Data Dive: Where is your target spending their media time?

Research

New data from IPG Mediabrands breaks down the media habits of different age groups.