Snapchat adds links to Snaps
A Snapchat update on July 5 now allows creators on the platform to link viewers to external websites. The option was added through an in-app feature dubbed “Paperclip.” Users can insert links — which can include personal promotional projects, blogs, affiliate links and, of course, branded content — by clicking on a paperclip-shaped icon before posting their Snaps. The link is accessed by viewers through swiping upward, a similar feature added by rival Instagram on its Stories feature several months ago.
Ad Club announces Digital Day winners
Dentsu agency Carat was granted the People’s Choice Award for Agency of the Year at the Ad Club of Toronto’s Digital Day 2017, beating out fellow nominee Maxus. The event, formerly known as Internet Day, featured panels and talks on the future of digital storytelling and strategies. SickKids also took home the Digital Campaign of the Year award for its “VS” campaign by creative shop Cossette (with media by OMD). Saatchi & Saatchi’s Toyota-sponsored “Bad Lip Reading” video was also nominated in this category. Vendor of the year went to Quantcast, with Brightroll also nominated, and AutoTrader was crowned Publisher of the Year (Pelmorex Media was also nominated). Meanwhile, Kirstine Stewart of Diply (formerly of Twitter Canada and the CBC) was presented with a Merit Award, which is awarded to an individual who the Ad Club’s board of directors feels best embodies the club’s values and mandate.
Filming is underway in Toronto for the second season of CBC’s half-hour comedy, Kim’s Convenience. The season, set to wrap Sept. 8, will return in the fall for 13 more episodes on the CBC, back in its 8 p.m. time slot on Tuesdays. The first season drew an average audience of 877,000 viewers (2+) to CBC, according to Numeris data provided by the CBC. It was also a critical hit, earning four Canadian Screen Awards (and 13 nominations overall).
