Staff
Paramount+ to launch ad-supported tier in Canada
The streamer joins other major players in the market with a forthcoming ad-supported subscription option in 2024.
Fast food and furniture top the lists: AdEase Radio
The quick-serve restaurant category continued to be a busy one on airwaves across the country for the week of October 16 to 22, 2023.
Bell Media to acquire Outfront’s Canadian assets for $410M
The mediaco is picking up the Canadian side of the OOH company’s business for its Astral network.
9 Story gets into the FAST game
The Toronto-based production company is answering demand for family-focused content in the rapidly-growing space.
Corus cancels Entertainment Tonight Canada
The company cited a “challenging advertising environment” for the decision.
Nominate a media superstar for the 2024 New Establishment
The program launches with a call for individuals to submit exceptional junior- and mid-level professionals in the Canadian communications industry.
Former CRTC chair Keith Spicer dies at 89
From 1989 to 1996, he worked on promoting Canadian programming and led a push against violent children’s TV.
CBC Gem comes to Roku
The broadcaster also announced the premiere dates for its TV and streaming series.
TVO’s unionized workers go on strike
The first-ever strike at the public broadcaster follows months of negotiations over wage increases and temporary worker contracts.
TVA commissions MasterChef adaptation for Quebec market
The first season is expected to premiere in winter 2024.
The value of local media from the perspective of marketers
Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.
What industry groups are anticipating from the new Heritage Minister
Pascale St-Onge’s experience in culture, as well as track record on the sports file, is expected to provide leadership as Bills C-11 and C-18 come into effect.
Hema-Quebec picks Tam-Tam\TBWA to lead media
The agency takes over Carat, while its previous creative duties shift to Sid Lee.
Silk turns its ads into a path for pollinators
The Danone brand is building on the success of its OOH bee hotels to bring more people into plant-based eating.
Start, Stop, Change: NHL’s jersey sponsors hit the ice
Plus, Pluto TV lays out plans for Canadian launch, and new owners pick up newspapers and connected TV ad platforms.
