Greg Hudson
Spotted! Charmin’s coy coffee campaign
The beverage sleeve campaign will run until May 5.
Postmedia ad revenue drops by nearly 21% year-over-year
Although overall revenue was down 13% compared to the same quarter last year, the publisher remains focused on finding a “sustainable news media model.”
SJC Media and 369 Global reveal more details of soon-to-launch magazine
The new publication will be called 3, and will target Third Culture Individuals (TCIs) who are “enriched by the experiences of numerous others.”
Blue Jays home opener brings out the brands
How A&W, Home Hardware and Fitzrovia are activating around Toronto Blue Jays’ season games.
Postmedia launches Puzzmo in Canada
The Canadian media company has partnered with Hearst Newspapers to offer a suite of popular puzzles to readers.
Keurig Dr. Pepper inks deal with Toronto Blue Jays
The new partnership means Motts Clamato will finally be available at the Rogers Centre.
IKEA is encouraging consumers to stop paying for SHT
The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.
The Raptors will be drinking Prime Hydration
The lifestyle beverage will be the official sports drink of Canada’s basket-ball team.
CBC News: Igalaaq partners with Inuit TV
The Northern broadcaster will begin airing on CBC on April 3.
Canadian Geographic is the most popular paid magazine in the country: Vividata
The 94-year-old publication is gaining readers especially among new Canadians and young people.
Updated: OMD named best performing global media network, again
This is the seventh consecutive edition of RECMA’s bi-annual Network Diagnostic report that the media agency has topped.
New Establishment Media: Nikolas Paradis makes BRP’s media dollars go further
With the help of some in-market tech, Paradis took 3,000 campaigns and folded them into one campaign program while still delivering custom creative.
Stingray is bringing more music to Samsung TV Plus
The new channels will air a wide array of genres, along with concerts videos and music documentaries
Kubota and Blue Jays ink six-year partnership
The sponsorship is based on shared values like team work, innovation, success, community and presumably a love of baseball.
Robert Jenkyn appointed new president of Horizon Media
The media company appointed the industry veteran to lead its Canadian operations.
