Jennifer Horn
Tales from the Trenches: Maxus
From the boardroom to the golf course, MiC gets some office do’s and don’ts from top brass at the GroupM agency.
Toronto Life’s high hopes for Stylebook
The publisher talks to MiC about what makes the specialty title different from others in the fashion space.
The Verdict: Somersby Apple Cider’s first Canadian summer
MiC speaks with Carlsberg about how marketing its new cider on female-targeted websites is panning out.
Toyota shortens creative to lengthen reach
For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.
Zoom Media adds OCAD to its portfolio
The university will add 50 boards in campus washrooms before the start of the fall semester as part of the new representation deal.
Teletoon launches a free preview
The Astral and Corus-owned channel is letting non-subscribers watch its shows for free and projects an increase of 4.5 million viewers during the period.
Titan takes over 10 Dundas in Toronto
Previously operated by Clear Channel, the OOH co will provide clients with the ability to dominate interiors in the north-facing property of Yonge-Dundas Square.
CBC goes searching for fun
The broadcaster’s new kids show Cross Country Fun Hunt is being created on the road with the host documenting communities and uploading segments online.
The Verdict: Fashion magazines
MiC reports on September issue pages and talks with experts at Mindshare and Media Experts about social tactics and low digital subscription rates.
Tales from the Trenches: PHD
Helena Shelton and Rob Young give the skinny on sticking to budgets and how to survive the biz in part two of MiC‘s summer series.
Citytv triggers a social promotion for The Bachelor Canada
The Rogers Media-owned channel is doing its part to reach viewers already chatting about the series with the launch of a social media app.
Weak retail performance, e-commerce increasingly active: report
The SpendingPulse study from MasterCard Canada shows that department stores performed well during the first six months of 2012, while the grocery sector saw very little growth.
Petro-Canada puts parents in the shoes of Olympians
The petrol company’s sponsorship of the 2012 London Games includes ads that show its support for athlete family members.
Purina looks for action on Corus properties
Corus worked with Purina and ZenithOptimedia to create a CPA buy which monitors channels hourly to allocate ad placement.
CTV and CTV Two unveil fall launch dates
Dates for Bell Media’s seven new shows, including Anger Management and Arrow have been released, with sponsorship opportunities available.
