Jennifer Horn
Taxi Instagrams an indie film promotion
The agency responded to a Twitter message asking for ideas to promote a Montreal film with an outdoor campaign that makes use of smartphone photography.
The Big Bang Theory gets back on top: BBM, June 18 to 24, 2012
The comedy series makes a top spot appearance, while CTV Evening News draws the most viewers for the weekly averaged show list.
Quebec consumers are least interested in mobile ads: study
The rest of Canada is more likely to click on the ads, and the country as a whole yearns for apps that make product research easier, according to Cossette Communication’s Mobindex report.
Social transparency and ramping up mobile commerce
MPG Media Contacts Collaborative Alliance in Toronto saw presentations from execs at Dynamic Logic and Polar Mobile on changes in social and how to move forward in mobile.
The CTC tackles Canadian stereotypes
The Canadian Tourism Commission has asked actor Eric McCormack to help show New York that Canada isn’t all moose, maple syrup and hockey.
Labatt Blue’s patriotic augmented reality
Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.
Spotted! Consumers get a dose of fame from Jell-O
The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.
Casale Media launches a supply side platform
The Index Platform will supply advertising inventory to publishers, and launches with a map showing a percentage of the transactions happening in real-time.
Tonight ups its game for male audiences
The commuter daily is looking to Toromagazine.com to fill a hole, providing more content for the men who read its news.
Opening Act stumbles upon YouTube talent
The new E! reality show is giving average Joes and Janes the chance to perform on stage with major stars such as Nicki Minaj and Rod Stewart.
BMW launches the new M5
The auto brand is targeting art and design aficionados with a fast-paced yet slow-motion film to promote its new car models.
Montreal Mirror shuts down
Quebecor’s Sun Media will no longer print the weekly newspaper as a result of the increasing adoption of digital media.
The rise in tech-savvy seniors: report
The Revera Report, in partnership with Leger Marketing, shows what Canada’s older population is doing online.
Spotted! Ottawa rickshaws get makeovers
Travel Alberta is bringing rickshaws dressed in dinosaur, golf, fishing and rodeo gear to to the streets of Ottawa’s Byward Market.
The Source connects at the top: Media Monitors, June 11 to 17, 2012
The electronics store made the largest radio purchase in Toronto, while the Gouvernement du Quebec came in at #1 in Montreal.
