Jennifer Horn
Bissell goes deep in digital
The carpet cleaning brand has launched a Facebook app that asks users to expose their household stains.
Zellers gets nostalgic
Darren Hardeman at Maxus comments on the retailer’s recent marketing effort, which asks customers to share their memories of the store.
Big Sisters gets right to the point
The non-profit has launched a campaign with ads that air for a few seconds to illustrate the small amount of time required to be a volunteer.
Woodbine races to reach a younger audience
To ramp up attendance at its horse track this season, the entertainment company placed horse racing content and ads on Sportsnet platforms.
The Big Bang Theory continues on top: BBM, April 2 to 8, 2012
The comedy show came in at #1, while The Masters and CTV Evening News tied on the weekly averaged show list.
The goods on commercial ratings: BBM Staying Tuned conference
David Schweidel of the Wisconsin School of Business on what brands need to pay attention to when booking their TV spots.
Rogers Wireless soars to the top: Media Monitors, April 2 to 12, 2012
The telco jumped from #59 to #1 in Toronto, while AlarmForce remained in the top spot in Montreal.
Finding a little Harley-Davidson in everyone
The motorcycle brand has come out with Ontario-specific TV spots to change consumer perceptions of the brand.
Spotted! Fido hits the road with some pups
The telco is taking its community investment partners on an interactive tour to 35 Canadian cities, starting with a stop in Toronto this morning.
CBC has its pulse on playoff promotion
The pubcaster has launched Hockey Night Playoff Pulse, a Pinterest page and a national ad campaign spanning print, TV and OOH.
MiC’s Global Tour: Bacon-wrapped websites and pizza-ordering magnets
Tim Beach from Cossette and Meri Ward from MPG give their thoughts on food and drink campaigns from brands in the US, UK and Dubai.
Allegra finds a point of differentiation
The brand is changing creative gears with a new campaign that uses digital OOH to provide easy placement during peak allergy seasons.
Pizza Delight disrupts at-home dining
The Canadian restaurant repositions itself with a TV spot that attempts to speak to families in the Maritimes.
Metro revamps and rolls out
The daily news publication has launched new mobile and desktop offerings to gear up for its biggest ad campaign ever.
Dissecting ‘Reasons Mommy Drinks’
Lyranda Martin Evans from KBS+P and Fiona Stevenson from Procter & Gamble on how their blog became a testing ground for engaging in the digital space.
