Jennifer Horn
Virgin Radio opens the door to crowdcasting
The Astral Radio-owned station will soon allow listeners to choose which songs they want to hear during evening programming.
Koodo Mobile tops the radio airwaves: Media Monitors, March 12 to 18, 2012
The telco has jumped 22 places to the top spot in Toronto, with Rogers Wireless coming at #1 in Montreal.
Canadian Film Festival goes big and comes home
The fest is back after a three-year hiatus, with a bigger marketing plan that includes TV spots, print and online ads.
Nestea challenges students to become an intern
The beverage brand is testing Canadian students’ marketing skills for the chance to work with Coca-Cola.
Doritos is spreading the madness
The PepsiCo brand is using its recent Super Bowl spot to drive Canadians to participate in its “Mad for Doritos” challenge.
L’Oreal Paris expands TIFF sponsorship
The brand will be activating in a big way this year with a festival-inspired cosmetics line, two-story complex on the red carpet, ad campaign and more.
Bell puts Quebec City first for Fibe
The telco played into the rivalry between cities to promote its Fibe internet service in the region.
Media weigh-in: Weather-triggered activations
Winter? What winter? MiC asked Mike Power at MediaCom and Lynn Mayer at Vizeum to weigh in on the effect of recent wacky weather patterns on OOH planning.
KFC consumers get more than a bucket
The QSR is offering more variety, and a more varied media buy, with a new Family Dinner Box.
OMNI broadcasts first NBA game in Mandarin
The channel is getting in on the Linsanity when the New York Knicks take on the Toronto Raptors this Friday.
The Big Bang Theory holds onto the top: BBM, March 5 to 11, 2012
The CTV comedy drew the most viewers for the week, while CTV Evening News snagged first place for the weekly averaged shows.
Spotted! John Frieda goes 3D for its new hair colour
The hair care brand promotes its new product line by encasing models inside a glass booth.
Crucial Interactive strikes rep deals with business sites
In a move to ramp up its business category, the digital media co is providing Digitaljournal.com and Ibtimes.com with a Canadian sales team.
Taxi gifts Canadians during the ‘Pothole Season’
The creative agency in Montreal placed a car in an oversized hole in the road to promote its app and website.
Best New Product Awards tap into NFC
The CPG awards program is the first in market to use Newad and Astral OOH’s Near Field Communication (NFC) tech.
