Jennifer Horn
Pizza Pizza debuts at the top: Media Monitors, Jan. 16 to 22
The QSR enters the radio chart at #1 in Toronto, with AlarmForce making the biggest purchase in Montreal.
The realities of digital planning
Robin Hassan of Starcom talks to attendees of the DX3 conference about how to look beyond the campaign.
CTV gives a Smash preview
Industry members weigh in on the use of digital and social media to promote the new series.
Traditional media on top of consumer minds: study
The Canadian Council of Public Relations Firms (CCPRF) reports that Canadians will turn to traditional media before social media when researching products.
Microsoft named most influential brand in Canada: poll
The Ipsos Reid Influence Index Study includes brands such as Visa, President’s Choice and Air Miles.
Livedress snaps up an app
The social network platform has launched an iPhone app with opportunities available for branded content and sponsorship.
Suite 66 signs rep deal with OpenFile.ca
The agreement provides opportunities for content integration, with Chevrolet Cruze and Ford Fusion among the first to come on board.
MiC’s Global Tour: Mobile
The latest and best mobile campaigns from around the world, including work for Domino’s in the first edition of the new series.
MuchMusic gives viewers celebrity access
Perez Hilton All Access premieres tomorrow, with ad and sponsorship opps available.
Crucial Interactive explores with Redtag.ca
The digital media company is the new exclusive rep for the travel destination, with online, mobile and tablet ad opps available.
The Big Bang Theory snags the Thursday night top spot: BBM, Jan. 9 to 15, 2012
The comedy show drew the highest number of viewers, with CTV Evening News at the top for weekly averaged shows.
Sears maintains its top spot on the radio chart: Media Monitors, Jan. 9 to 15
For the third consecutive week, the retailer made the largest radio airtime purchase in both Toronto and Montreal.
Lipton Brisk Iced Tea’s Star Wars battle
The Pepsico brand launches its largest campaign to date with executions inspired by the Lucasfilm franchise.
H&R Block visits Million Dollar Neighbourhood
In a product integration deal with the OWN Canada’s new show, the tax company demonstrates its “Second Look” program.
Canadians split on online brand interaction: study
Mike Sharma at Isobar Canada talks to MiC about how brands can best engage in the social media space after a TNS study is released.
