Jennifer Horn
Nissan Canada opens its virtual doors
The auto brand has created a YouTube showroom to entice consumers to further research its cars.
Deloitte makes its 2012 predictions
At a conference in Toronto, the research company released its forecasts in areas of technology, media and telecommunications.
Grolsch signs TIFF deal
The beer brand’s general manager tells MiC the new deal aligns well with its target of young urbanites.
Hyundai gets positive
The auto co has launched five new TV spots to shift Canadian perception of the brand.
CBS Outdoor launches redesigned website
The new site allows clients to better plan outdoor ad campaigns with its interactive web mapping tool.
Big Bang Theory rises to the top spot: BBM, Jan. 2 to 8, 2012
The group of geniuses is back on top with the most viewers Thursday night, while CTV Evening News topped the weekly averaged show list.
Raising the Roof wants to make you look good
The charity organization uses humour for the first time in a series of spots for its “Toque Campaign.”
Adapt Media expands
The media co has signed a deal to rep iSIGN digital screens in Mac’s and Couche-Tard convenience stores, and added a new sales director.
Comedy Network premieres new shows
The Bell Media channel debuts Key and Peele, I Just Want My Pants Back and Good Vibes, with advertising and sponsorship opps available.
Sears sits steady in the top spot: Media monitors, Jan. 2 to 8
The retailer continued to dominate in radio buys in both Toronto and Montreal.
Canadian Tire finds a reason to stay indoors
The retailer shows consumers how its new line of fitness products can keep winter off their back.
Koodo’s unique take on travel rewards
The mobile brand has launched a Facebook contest that plays with the benefits of having long-distance friends.
Molson M’s artsy new positioning
The Molson Coors brand gives itself a different identity, launching a TV commercial to stake a unique spot in the beer market.
Canadian Direct Insurance keeps advertising simple
The Western Canada insurance co and its agency Noise launch a series of spots poking fun at the pitch process.
Hockey rules the week: BBM, Dec. 26, 2011 to Jan. 1, 2012
CBC’s Hockey Night in Canada and the World Junior Championship kept Canadians on the couch during the holidays.
