Jennifer Horn
Toyota’s Scion iQ goes to the big screen
The world’s smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.
Benefit Cosmetics mixes it up
The beauty brand launches a poster campaign with an added gifting twist.
Pattison secures a five-year public transit deal
The agreement grants the OOH and transit media co the rights to advertise on 55 buses in Saint John, NB.
Bell High Speed Internet connects at the top: Media Monitors, Nov. 28 to Dec. 4
The internet provider makes the largest radio airtime purchase in Toronto, with Sears dropping to the #2 position.
Vancouver Sun launches Chinese-language website
RBC and local real estate developers have sponsored the launch of Taiyangbao.ca.
AToMiC: Nissan puts out a casting call for innovative thinkers
The car brand launches an interactive campaign that has Canadians creating its next TV commercial.
Tassimo battles it out
The instant beverage maker launches a holiday contest that has the brand’s coffee machine competing against an elf and other festive opponents.
Canadians open to sharing personal info online: study
The KPMG study unveiled at the nextMEDIA conference looks at the growing number of Canadians willing to let advertisers track their online usage.
She Takes On The World wins Digital Launch Pad
MiC speaks with judge Matt Di Paola of MediaCom on the winning web destination and the importance of the program to the industry.
LCBO brings back the elephant
The anti-drinking and driving campaign expands its digital components with an online pledge for the holiday season.
CFL Grey Cup keeps score: BBM, Nov. 21 to 27, 2011
The CFL championship on TSN brought in the most viewers for the week, knocking The Big Bang Theory off the podium.
Slacker radio sponsors music festival
The newly named Slacker Canadian Music Week will see ad and sponsor opps on the music service’s festival-dedicated stations.
Halo celebrates in 3D
Microsoft partners with SAY Media on an online anniversary campaign that brings a real-life feel to the science-fiction game.
Sears continues to buy big: Media Monitors, Nov. 21 to 27
The retailer tops the radio charts in Toronto, with a new number one buyer making waves in Montreal.
Marketing a band 101
MiC talks to the people behind South African indie band The Parlotones, who have worked with KFC, Volkswagen and even a winemaker.
