Josh Kolm
Is ad spending out of line with consumption habits?
Analysis from WARC suggests advertisers are spending too much on social and TV and not enough on podcasts and news sites.
Toyota takes over the top in Toronto: Media Monitors
Meanwhile, Virgin Plus is the only new face among a number of radio stalwarts in Montreal.
Facebook revenue grows despite more ad disruption in Q3
The social network remains focused on the impact of IDFA on its ad business, despite recent scandals.
Michelob Ultra named official beer of NBA Canada
Labatt adds to its sponsorship roster with an alignment to the brand’s focus on being active and having fun.
Mediacom picks up AOR duties for Sunwing
As the leisure airline returns to the skies, the agency will help take its marketing capabilities forward.,
ICYMI: Boardroom drama continues at Rogers
Plus, TSN brings its 5G viewing experience to Raptors broadcasts and Torstar’s iPolitics teams with Mainstreet Research.
Postmedia’s revenue grows in Q4, but ends year in a loss
The results led CEO Andrew MacLeod to once again call on the government to deliver on its promise to regulate “global digital giants.”
Corus ends fiscal with big boosts in ad revenue
The company also reported that new approaches to selling TV ads now make up 34% of the revenue they generate.
Revenue up across the board at IPG in Q3
The company’s recovery takes off, with double-digit growth across every region and service offering.
Rogers revenue stays flat in Q3
Roughly in line with analyst expectations, the media segment was impacted by the late timing of last year’s NHL and NBA seasons.
Torstar names Brandon Grosvenor as CRO
The former Microsoft and Postmedia exec will lead ad revenue efforts across the company.
CSI: Vegas gets a big debut: Numeris
The fifth installment in the drama series was the first of the fall season to top two million viewers.
Spotted! Air Miles’ prize-filled baggage carousel
The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.
Automakers buy big in Montreal: Media Monitors
Meanwhile, Bell holds on to its spot as the most active radio advertiser in Toronto.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
