Jordan Pinto
Alexandra Panousis named CEO at Starcom MediaVest
Panousis takes over from Bruce Neve, who is leaving the agency.
Traditional radio listeners won’t tune out
Two out of three English-speaking Canadians still listen to radio solely via a conventional receiver, according to a new Media Technology Monitor report.
Oboxmedia takes flight with Rovio
The Montreal-based media company has become the Canadian rep for Rovio’s roster of mobile apps, including Angry Birds.
Astral OOH to pedal for BIXI
The deal includes the Montreal bike-sharing network’s 420 ad faces.
Orphan Black takes up more than just Space
The drama’s season three premiere was watched by more than half a million viewers across four Bell Media channels.
Untargeted marketing is damaging brands’ image
If your marketing creative is irrelevant and untargeted, consumers will hold it against you in the future, says Aimia research.
Postmedia to relocate Toronto Sun team
Postmedia has announced plans for all Toronto Sun staff to relocate to Postmedia’s head office.
Back to Orphan Black
Bell Media is promoting this weekend’s launch of the Space ratings hit with a campaign that aims to attract a broader audience.
Michael DiGiovanni joins Vibrant Media
The native ad company has hired DiGiovanni to work in Toronto as sales and operations director.
Blue Jays, OMD, Cineplex Media swing for the fences
The ball club and OMD pitched in to bring an interactive baseball experience to more than 5500 people in two Cineplex theatres in Toronto.
Jones Media partners with Gamespot Network
The Toronto-based media company announces new partnership with the CBS Interactive’s gaming network.
Pay TV’s still GoT it
HBO Canada gets boffo ratings for Sunday night’s Game of Thrones premiere, demonstrating that people are still paying for content they love.
RONA L’Entrepot, La Presse+ gear up for patio season
The retailer is solidifying its shift to digital with a new campaign in La Presse+.
Streaming continues to gain steam: MTM
Eight out of 10 English Canadians stream online video and 39% subscribe to Netflix, according to new research from Media Technology Monitor.
Sheblogs, Yocto Media Group combine under MediaNation
The new four-division company announces its launch in Canada.
