Jonathan Russell
Lesley Conway named head of Walmart Connect
The former Mindshare Canada CEO will oversee Canadian strategic direction of the ad platform.
Bahama Mama streetcar wraps target routes passing LCBO stores
Media partner Hatch64 also leveraged Meta and digital OOH channels.
UM named media agency of record for 7-Eleven
The IPG Mediabrands agency will drive a full-funnel, cross-channel strategy for the convenience retailer.
2025 Canadian Out-of-Home Awards unveil winners
Canadian brand Greenfield Natural Meat Co. among the recipients.
Industry News: Acast launches Talent-Voiced ads
Plus, Bell and Zoom open collaboration platform with AI Companion.
Vistar Media begins offering OOH planning software
Adstruc is now officially available to Canadian advertisers following its aquisition from PJX Media last year.
Media leaders concerned ad spend not going to Canadian media
CMDC report also found that 96% of senior marketers use AI in some capacity.
Cineplex’s digital media revenue grew by 26.5%: Q1 report
President and CEO Ellis Jacob attributed growth to digital OOH national mall network.
The SDP partners with SportChek to broadcast from Maple Leaf Square
The NHL playoff collaboration was developed by Rogue Sports, SDPN’s sponsorship sales partner.
NewFronts 2025: Samsung Ads debuts Samsung Television Network
The company also unveiled its lineup of interactive, data-driven solutions, including GameBreaks and Data+.
Postmedia partnering with Investigative Journalism Bureau
The IJB is based at the U of T’s Dalla Lana School of Public Health and is led by award-winning investigative journalist Robert Cribb.
CFL and Bud Light Canada announce partnership
At the core of the deal will be the Bud Light Grey Cup Halftime Show.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
Snap’s Q1 marks milestone for monthly active users
The tech company also saw 14% revenue growth year-over-year
People Moves: OMG Canada names two new directors
Plus, the CFL names VP of global partnerships.
