Jordan Twiss
GameTV unveils fall programming
The specialty is promoting series like Britain’s Next Top Model with a multi-platform campaign, and developing customizable sponsorship opportunities.
Ag-Com Productions launches The Rural Channel
Founder Helen Wilson talks to MiC about the plans for the specialty channel and its ad and sponsorship opportunities.
NBA Canada plays ball with youth
The league is using TV PSAs to promote its newly launched online database for community basketball in its first-ever Canada-specific campaign.
YouTube film festival to launch in November
Buffer Festival founder and YouTube content creator Corey Vidal talks to MiC about the event, whose sponsors include Contiki, Canon and TIFF.
McDonald’s Canada creates movie magic
The QSR’s latest social effort invites fans to submit 140-character film ideas for the chance to win prizes sponsored by Scene.
Crucial Interactive partners with BlogHer
The company will exclusively represent the publisher’s Canadian ad inventory as it starts to develop content for Canada.
Capital One ends the pain
The credit card company is focusing on Promoted Tweets for the first time in its new campaign for the Aspire Travel World Mastercard.
Amazing Race Canada stays on top: BBM
The reality show nabbed 2.94 million viewers, while CTV Evening News was the top weekly show for Aug. 19 to 25.
Cottage Life reveals fall programming
The newest Blue Ant Media TV property launches Sept. 4 with series like The Fabulous Beekman Boys (pictured) and Buying Alaska.
Scotiabank renews partnership with Ti-Cats
The bank’s director of sponsorships and partnerships talks about the deal, which will see the bank become a founding partner of Tim Hortons Field.
Amazing Race Canada earns top ratings: BBM
The reality show dominated with 2.87 million viewers, while CTV Evening News was the top weekly show for Aug. 12 to 18.
Maison Birks makes a grand gesture
The jeweller has launched a contest with The Mix of Bell Media that allows Canadians to submit their proposals online for a chance to pop the question on the radio.
ING introduces an unbelievable service
The bank is launching its Cheque-in service with a multiplatform campaign that features a cast of mythical creatures.
Lucky Charms gets magically delicious at Fan Expo
The General Mills cereal brand has partnered with the Toronto-based event for the first time, to target adults by hosting a treasure hunt.
Sasktel shows off its Rider pride
The communications company is encouraging fans of the CFL’s Saskatchewan Roughriders to show their love for the team in a new multi-platform campaign.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
