Jordan Twiss
City of Toronto asks ‘WTF?’
The organization that represents Toronto’s historic sites is targeting millennials with an OOH campaign that also features its largest social media effort.
APTN reveals fall slate
The channel’s lineup includes new series like All Our Relations and season two of Arctic Air (pictured).
Krispy Kreme searches for movie magic
The doughnut maker has launched its first-ever online film festival that will award the winner a year of free doughnuts and $500.
Spotted! Quebec City Magic Festival defies gravity
The festival is giving people the power of levitation with an illusion activation that includes a bus shelter takeover.
Nissan rolls out a pop-up dealership
The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.
Shaw reveals DTour rebrand details
The new specialty channel has also unveiled its primetime lineup, which includes series like Rock My RV.
Polar teams up with SimpleReach
The partnership will allow publishers to measure the social engagement around native advertising using Polar’s MediaVoice platform.
Slice unveils fall programming
The specialty’s lineup includes new series Lost and Sold, which premieres Sept. 2 and will be promoted with an activation at Toronto’s Union Station.
CIBC cherishes the moments
The bank is promoting the Run for the Cure with a digital-only video, which will be supported by in-store promotion and additional print and online buys.
Amazing Race Canada wins another week: BBM
The reality show netted 2.43 million viewers, while CTV Evening News was the top weekly show for Aug. 5 to 11.
Google introduces Think Insights in Canada
Google Canada’s country marketing manager, Sophie Chesters, talks about the platform, which will serve as a hub for the latest trends and consumer research in the digital mediascape.
Birks channels heritage for rebrand
The Canadian jeweller is opening new stores in Burlington and Montreal with the support of an OOH and print campaign.
Holiday Inn Express gets smart
The hotel chain has revived its “Stay Smart” campaign with a microsite that pits Canadian inventions against each other and a partnership with Just for Laughs.
Spotted! Orange Julius sculpts a world record
The smoothie maker promoted its roll-out at all Dairy Queen locations across Canada by building the world’s largest fruit sculpture in Calgary.
BMO makes the ‘BMOst’ of summer
The bank went grassroots, throwing an urban picnic in Toronto’s Yonge-Dundas Square to help promote its credit card, chequing and savings accounts.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
