Jordan Twiss
Kuration Media introduces Mrs Robinson
The lifestyle site, targeted at women over the age of 40, will offer advertisers both short-form and long-form sponsored content opportunities.
A&W introduces better beef
The QSR is promoting its new hormone and steroid-free beef with TV spots and a microsite that offers an inside look at where its meat comes from.
Responsible Gaming Council spots the problem
The organization has launched its first mass media campaign to support Problem Gambling Prevention Week, with print ads, radio spots and a microsite.
Consumer Media Solutions to represent Gusto!
The Knight Enterprises-owned food and lifestyle channel will target women and offer a variety of sponsorship and branded content opportunities.
ZoomerMedia launches HopeTV
The company has rebranded Winnipeg-based Joytv11 to focus on Christian programming like Joyce Meyer.
CTV promises something amazing
The Bell Media conventional channel has launched its fall TV campaign, which focuses on series like Played and features NFC-enabled transit vehicle ads.
Stingray Digital inks deal with Universal Music Group
The company’s EVP, Eric Albert, talks to MiC about ad opportunities and growth plans for Canada.
Spotted! Interac asks students to get creative
The brand is promoting its e-transfer product with magnetic boards across 10 campuses that encourage them to reveal reasons why they need money.
Koodo shows off a new side of El Tabador
In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.
Jacques Parisien to depart Bell Media
The former Astral exec will stay on until the end of the year, and Charles Benoit and Luc Quetel will become the Quebec leads on Bell’s executive team.
Global promotes its star power
The Shaw Media channel has launched a multi-platform campaign around new shows like The Blacklist.
Polar partners with Contently
The company’s senior director of marketing and sales Tony Vlismas talks about the deal as well as Polar’s strategy to build its native advertising offering.
Amazing Race Canada dominates ratings: BBM
The reality show’s second last episode nabbed 2.87 million views, while CTV Evening News remained the top weekly show for Sept. 9 to 15.
AOL launches new premium ad formats
The company’s Canadian head of ad products and business operations talks about the new units ahead of their launch north of the US border in Q4.
Samsung teams up with Speed Skating Canada
The brand is now the national partner of team Canada’s short track program and will activate with branded content featuring the athletes.
