Jordan Twiss
Spotted! Monster High gets ghoulish in Toronto
The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.
Canadian online ad revenue exceeds $3 billion in 2012: study
The IAB’s Canadian Internet Advertising Revenue Survey projects that revenues will reach $3.36 billion by the end of 2013, with mobile seeing 50% growth.
CTV names Kraft premiere sponsor of MasterChef Canada
The food co and its brands will be integrated into the show through segments like the Kraft Food Truck Challenge, and branded content inspired by dishes on the series.
Mucho Burrito heats it up
The QSR is celebrating the return of its Ghost Pepper Burrito promotion with a heavy radio buy and its first-ever in-game ad campaign.
Professional accountants hit the big leagues
The Chartered Professional Accountants of Canada are promoting the new CPA designation with a multi-platform campaign that likens accountants to pro athletes.
Videology launches new platform with Nielsen
The company’s Canadian VP of sales talks about the new product, which allows advertisers to use Nielsen Online Campaign Ratings to buy guaranteed and RTB inventory.
Yoplait gets joyful with Yopa!
The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.
Zoom Media appoints a new sales director in Quebec
Patrick Cote was promoted to the role following the departure of Eliane Tremblay, and will also manage the Quebec City office.
TotallyHer Media relaunches Momtastic
The relaunch includes new sponsorship opps crafted around the site’s network of bloggers and specific content categories.
Sourceknowledge integrates with LiveRail
The ad network’s VP of business development talks about the deal, which will see it serve up LiveRail’s video ad inventory to clients through its RTB platform.
Bell Media Mix adds RDS and Sympatico to The Works
VP of sales Michelle Labarre talks about what the additions mean for advertisers and plans to bring The Works to English Canada.
Amazing Race Canada holds top spot: BBM
The reality series netted 2.79 million viewers, while CTV Evening News remained the #1 weekly show for Sept. 2 to 8.
enRoute taps people power for restaurant awards
The Air Canada magazine is expanding its Canada’s Best New Restaurants awards with a campaign that encourages consumers to vote for their favourites.
NHL announces major personnel shifts
Among those promoted is David Lehanski, who will become the league’s SVP of integrated sales.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
