Loukia Papadopoulos
La Presse merges its ad departments into one offering
Atelier La Presse brings sales and operations, media solutions, branded content and data science together in the name of efficiency.
Andrew Butts and Brian Cuddy join Cossette Media’s leadership team
The latter’s appointment also includes the establishment of a responsible media group at the agency.
RBC teams up with TFO to promote youth employability through bilingualism
“Prêt pour demain” features video lessons on skills like critical thinking and collaboration.
Bath Fitter picks Media Experts to lead planning and buying
The agency will help the company tackle its ambitious post-pandemic growth goals.
Pinterest launches tool for privacy-safe targeting and measurement
API for Conversions will let advertisers track ad performance even if users opt out of cross-app tracking.
Why high OTT CPMs might be worth it for some brands
Darrick Li, managing director for Canada at Standard Media Index, also explains why social CPMs are continuing to stay so low.
MiQ appoints new SVP of commercial operations in Canada
Rebecca Shropshire has over 25 years of experience in the media and marketing space.
DoorDash introduces new sponsored listing solution for all merchants
The self-serve feature allows merchants to upweight campaigns towards the app’s most prominent placements.
Plus Company partners with 55rush to bolster its performance offering
The goal of the partnership is to deliver technology-fuelled creativity and service offerings.
Spotted! A robot pops out of a billboard and eats a Goldfish cracker
The OOH is a part of broader, playful campaign for the brand’s new mega bites.
Mastercard aims to reach women small business owners
The campaign includes TV spots and digital OOH.
Mediabrands unveils fourth Media Responsibility Index
The index finds that safety is a standout priority for broadcast and cable.
Social still has the lowest CPM among video platforms
Meanwhile, OTT has the highest of all rates.
Digital security company ESET signs up as Calgary Flames sponsor
The partnership will be activated through brand exposure and local activations in and around the Saddledome.
Gatorade sponsors the Professional Women’s Hockey Players Association
The sports drinks partners with the association for their upcoming 2022-23 season.
