Mike Connell
Basketball players among the most influential on social
A new report finds which Canadian athletes are the most influential and how much advertisers need to pay for their engagement.
2023 Media Leader of the Year nominee: Christine Saunders
The fourth and final MLOY nominee has an almost single-minded focus on her people, having led initiatives that showcase the agency’s talent and thought leadership.
2023 Media Leader of the Year nominee: Sarah Thompson
The program’s third finalist comes from Dentsu, where she is launching new planning tools, building out a leadership team and improving employee engagement scores.
Metro Media declares bankruptcy despite attempted digital transformation
MiC sits down with CEO Andrew Mule to understand what went wrong and what the rest of the industry is up against.
Streamer churn ratio much lower in Canada than the U.S.
New research from Samsung also suggests streamers should be focusing their efforts on retention versus acquisition.
Dr. Oetker teams up with Western Hockey League
A paid media campaign will promote the brand’s Practice with a Pro contest, which is now expanding accross new markets thanks to the partnership.
Pinterest launches suite of new ad products and features
The platform unveiled new tools, including a Showcase feature where users can explore and scroll through branded content.
Urbanoid launches solution for cookie-free world
The startup’s new tool shows advertisers the best location and time to run an ad for a particular product.
Media buyer check-in: Are new ad tiers from Netflix and Crave living up to the hype?
Execs at Zenith Media, GroupM and Cairns Oneil weigh in on how they’re approaching new OTT and CTV offerings.
ZoomerMedia continues run of acquisitions, buying digital agency Titus/One
The deal allows ZoomerMedia to offer advertisers both traditional media and digital marketing expertise.
Cheetos sponsors actor Simu Liu’s fingertips
The Frito-Lays’ brand is pushing the partnership with a campaign that will include innovative print and OOH activations.
Videotron, CBC and Gusto enter new partnerships
Platform news you may have missed, from podcast adaptations to reality TV integrations.
Postmedia’s chief transformation officer steps down
John Bode will take over Mary Anne Lavellee’s CTO and CFO duties when she officially departs on October 6.
Quebec journalists and PR professionals join calls for Meta boycott
The FPJQ and the SQPRP are the latest organizations to ask Canadians to temporarily stop using Facebook and Instagram.
Deanston Distillery bets on branded content
The Scottish distillery is amplifying the reach of “Cut From A Different Tartan” with paid media across local cultural and foodie platforms.
