Marija Lukic
The Big Bang Theory draws the most viewers: BBM
The comedy took the #1 spot on Thursday, with CTV Evening News topping the weekly averaged show list for Aug. 27 to Sept. 2, 2012.
Ontario Tourism promotes passion points
The tourism co’s Regional Tourism Organization Four (RT04) has launched a cross-platform campaign inviting consumers to travel toward their favourite weekend activities.
Canadian National Exhibition gets back on top: Media Monitors
The event took the top spot on the radio chart in Toronto, while Desjardins General Insurance came in at #1 in Montreal for the week of Aug. 27 to Sept. 2, 2012.
In a TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
Telus connects with youth through We Day
The telco has signed on as co-title sponsor of the youth event series and is activating with a round of social media promotions and a cause marketing campaign.
Brands get artsy: MiC’s Global Tour
Leslie Krueger at Denneboom weighs in on brands in China, Australia and the UK promoting with an artistic flare.
Big Brother grabs top spot: BBM
The reality show drew the most viewers on Thursday night, with CTV Evening News topping the weekly averaged show list for the week of Aug. 20 to 26, 2012.
Chrysler Dodge Jeep Ram Dealers drive to the top: Media Monitors
The auto dealer association has made the largest radio purchase in Toronto, while Dormez-vous took the top spot in Montreal, for Aug. 20 to 26, 2012.
Loblaw gets positive with President’s Choice Children’s Charity
The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.
Flare fashions a runway show
The Rogers Media publication is producing its first cross-Canada runway tour with Tresemme as the lead sponsor.
In a TIFF: New sponsors spill activation details
MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.
Drunk mirrors and talking machines: MiC’s Global Tour
PHD’s Rob Young gives his opinion of the international executions that saw brands placing unusual objects in public spaces.
The Big Bang Theory gets back on top: BBM, August 13 to 19, 2012
The comedy show came in at #1 on Thursday, and CTV Evening News topped the weekly averaged show list.
Target-ing consumers on the beach
The retailer talks to MiC about plans for this weekend’s branded beach events as it gears up for its 2013 Canada launch.
Canadian National Exhibition holds on to the top: Media Monitors
The annual exhibition made the biggest radio buy in Toronto for the second straight week; Dormez-vous did the same in Montreal over August 13 to 19, 2012.
