Marija Lukic
Global unveils fall premiere sked
The Shaw Media-owned channel has announced dates for eight new shows, including a digital month-long preview of Go On.
Molson Export vocalizes its support for sport on the radio
The beer brand is activating its sponsorship of football team Montreal Alouettes with a campaign that targets both French and English speakers in Quebec.
Olympic Opening Ceremony takes #1 spot: BBM, July 23 to 29, 2012
The opening ceremony for the London 2012 Olympic Games drew the most viewers for the week, with Olympic Prime Time topping the weekly averaged show list.
Bosley’s Pet Food Plus rebrands as it expands
The BC-based specialty pet retailer has a new look, showing it off with a TV, radio and print campaign to help stimulate its growth.
Porter Airlines soars to the top: Media Monitors, July 23 to 29, 2012
The airline made the largest radio purchase, landing the #1 spot in both Toronto and Montreal.
Spotted! Canada’s Wonderland coasts off the highway
The amusement park worked with Astral OOH to promote its new Leviathan ride, placing massive 3D roller coasters on superboards in Toronto.
Swiss Chalet gives consumers a peek at its kitchens
The restaurant chain is touring the country with fry trucks and has partnered with comedian Jessica Holmes to promote the freshness of its food offerings.
Mazda Dealers stay on top: Media Monitors, July 16 to 22, 2012
The Mazda Dealer Association made the biggest radio buy in Toronto, with Rogers Wireless taking the #1 spot in Montreal.
Rona renovates its Olympic media plan
The home reno retailer is increasing its Olympic sponsorship activation online, where Ipsos research says 23% of global viewers will be watching the Games.
Spotted! Playland drops cameras from the sky
Reaching out to social media-savvy teens, the amusement park has launched a scavenger hunt for lost cameras that show video of how they ended up in trees and statues.
HGTV unveils new website and fall slate
The lifestyle specialty channel has overhauled its website, and introduced its new fall shows, including a new offering from Mike Holmes.
Spotted! Sony Canada takes commuters for a ride
The brand has wrapped Toronto bus shelters with hologram ads that aim to demonstrate the high picture quality of its Bravia TV.
The Big Bang Theory takes #1 spot: BBM, July 9 to 15, 2012
The comedy series drew the most viewers on Thursday night, with CTV Evening News topping the weekly averaged show list.
Mazda Dealer Association zooms to the top: Media Monitors, July 9 to 15, 2012
The auto dealer association has made the largest radio purchase in Toronto, with Brault & Martineau snagging the #1 spot in Montreal.
AOL Canada partners with Shop.ca
The media co will have advertising for the online shopping destination on its site to further its reach of young affluent professionals.
