Patti Summerfield
Pluto TV launches its first Hindi FAST channel in Canada
DesiPlay TV offers free viewing of Bollywood movies and award-winning shows.
Peersway readies self-serve influencer marketing platform
The service, which is free or brands, marketers and PR agencies, lets small and medium-sized businesses work with trusted nano-influencers without breaking their budgets.
Christy MacLeod named Kinesso chief data and solutions officer
The former EVP’s mandate includes elevating the agency’s AI-powered capabilities and performance-driven services.
Nearly 40% of Canadians watch streaming exclusively: Vividata
The newest Study of the Canadian Consumer dives into the country’s media consumption habits.
How context might make up for no cookies
Viewers pay more attention to products shown in contextually targeted ads.
Eighty percent of the Canadian workforce is back at the office, ready to see OOH: report
According to Stats Can, More than 12 million Canadians commute by personal vehicle, while public transportation use is on the rise, too.
The Curling Group buys the curling series from Sportsnet
The new sports business venture now owns the Grand Slam of Curling while the exclusive Canadian rights will stay with the broadcaster.
Cartier takes to Snapchat for AR ring experience
Although the tech is exclusive now, the social platform will roll out similar tech for creators and developers in Lens Studio soon.
Friends of Canadian Media call for Gov’t to close ad tax loophole
The non-profit organization wants to stem the flow of Canadian ad dollars going to Facebook, Google and other foreign digital media.
Dove’s new campaign reinforces its Real Beauty commitment
In a continuation of 20 years of Real Beauty, Dove pledges not to use AI to create or distort images of women.
Spotify sends a Loud & Clear message
The music streamer is celebrating the release of their latest report with a Dundas Square takeover this weekend
Cairns Oneil named media AOR for Honda Powersports
The agency will handle media planning and buying at both regional and national levels.
People like FAST channels more than their paid streaming services
The third installment of LG Ad Solutions annual research study shows the shift from passive viewing to active interaction with platforms and ads
Media check-in: Caroline Breton, one year of being Involved
Involved Media’s first year has been underscored by a growing client roster, the hiring of seasoned media specialists and bringing the human touch to media planning and buying.
With new acquisition, Pattison gears up for more northern exposure
The OOH ad company is increasing its reach along the Trans-Canada Highway with the purchase Outdoor Exposure.
