Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield

Google’s plan to scrap Chrome’s third-party cookies officially done

Privacy Sandbox stance announced after tech giant lost two antitrust cases.

CBC’s federal leaders debates see massive viewership gains over 2021

French-language streaming audience grew 476% over last federal leaders’ debate four years ago.

70% rely on word-of-mouth to find content for their kids: MTM

This new edition of the report covers topics including gaming, VR, co-viewing, discoverability and social media.

Zuckerberg denies monopoly with Instagram, WhatsApp purchase

The FTC is expected to call Meta current and former executives as well as those from rival companies to testify.

CBC using AI to gain podcast insights, OpenAI building a social network

In other tech news this week, Japan rules against Google and IAS adds Video Exclusion Lists to TikTok.

TV is the main source of news for top income earners and business leaders

A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.

Meta faces potential breakup in U.S. antitrust trial

Zuckerberg takes the stand to refute claims of orchestrating a monopoly.

COMMB partners with AdEase for AI-driven sales tools

The Spotlite mobile app provides data on advertising campaigns.

Meta platforms key for Canadian newcomers: study

A Strategic Counsel report shows that creators and influencers are also key information sources.

AI this week: Cairns Oneil invests in AI, Dentsu signs EU pact

Plus, CMA launches new AI resources.

Advertising during TV news is the most trusted: YouGov

Seventy-one per cent of Canadians also give ads within news programming their highest attention scores.

All streamed out? SVOD growth stalls: MTM

Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.

TikTok ban delayed for second time

Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.

U.S. puts pressure on Canada’s digital policies

Behind the tariff talk, a deeper dispute is brewing among platforms and publishers.

Positive social media environments deliver positive ad responses: study

Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.