Patti Summerfield
MTM: Canadian newcomers seeking jobs online, pursuing degrees
MTM’s report found younger newcomers are more than twice as likely to enroll in university than college.
IAB Tech Lab introduces new ad management framework
The open-source server-side framework aims to help publishers regain full control of digital advertising.
What sustainable advertising looks like in an AI-enabled world
According to an MIT report, the computational power required to train generative AI models leads to increased carbon dioxide emissions.
UM tops Canadian agencies in the latest RECMA report
EssenceMediacom leads in the New Business ranking of Canadian agencies.
WPP tops WARC Media 100 list
Three Canadian agencies ranked in the top 25 on the Media List.
Why major events call for cross-platform campaigns
On short-form video platforms, repurposed TV ads work better than creator-led ads: Study
New FAST channel bets on the creator economy’s rise
The Creator TV FAST channel brings content makers to TV, with Canadian distribution initially only on Plex.
Bell Media adds live connected TV to TSN
Targetable ad inventory will be available on RDS later this year.
X’s pressure campaign puts media agencies in a bind
Media agencies are no strangers to tough negotiations, but pressure from X is raising new ethical and strategic concerns.
NHL dives into more animated programming
The League has partnered up with several NHL teams to create animated programming and short content
Broadsign and Scope3 look to make DOOH emissions data more precise
The partnership gives sustainability-minded media buyers access to carbon insights for over a million screens worldwide.
IAB Canada research study highlights effectiveness of in-store media
Almost half of Canadians say in-store ads capture their attention,
Coors and Waypoint join the Junos
The annual award show takes place Sunday, March 30 in Vancouver.
Livewire launches privacy-safe Gamer.ID
The ID solution enables seamless programmatic activation across multiple platforms and connects gamer audiences to online and offline purchases.
Arima Unlimited rolls into the U.S.
The company’s just-released InstaPoll gives marketers a faster, less costly option for conducting surveys.
