Patti Summerfield
CTV ads drive almost two-thirds of gamers’ purchase decisions
New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
Omnicom-IPG merger seen as a boon to independents and boutique agencies
Industry leaders weigh-in on the benefits of the formation of a global giant.
More than 1 in 5 Canadians watch FAST channels: Report
According to MTM’s latest study, the most popular platform is Pluto TV, which is used by nearly a quarter of FAST viewers.
GroupM releases positive This Year Next Year report
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
From Castlecore to pickles, Pinterest unveils growing consumer trends
Based on search data from millions of users, the report gives heads up on what will drive culture in 2025.
Media budgets in 2025, according to industry leaders
Execs weigh in on what to expect for ad spending in the new year.
The Toronto Star debuts Tropicana-sponsored Taylor Swift magazine
Tropicana, the lead sponsor of the magazine, worked with Dentsu X to craft “Taylor-made” content.
Dentsu forecasts 5.9% rise in global ad spend in 2025
Canada growth is projected to be slow and steady for the next three years.
PHD wins Tim Hortons media account
The agency currently manages the brand’s U.S. media business.
Cossette Media bolsters leadership team
The agency has announced one new appointment and two promotions.
Canadian news organizations sue OpenAI together
The lawsuit addresses the issue of content scraping and the use of content without permission or compensation.
ATN acquires broadcast rights to New Zealand cricket
The three-year deal includes all home games plus international games featuring New Zealand’s men’s and women’s teams.
GroupM EVP Jim Kozak joins Vancouver Canucks organization
The sports marketing expert is leaving GroupM Sports and Live to pursue the business side of the hockey world.
Closing arguments begin in Google antitrust case
The potential separation of Chrome from Google would have profound implications for advertising technologies.
Goose Digital expands with MoreSales
The acquisition brings expanded digital marketing and marketing automation services to the agency.
