Rose Behar
WPP’s GroupM launches Xaxis
The new audience-targeting buying platform claims the world’s largest database of audience profiles.
Crystal Light goes high fashion
The powdered drink maker launches an event to tap into its target demo’s passion for purses.
Sympatico Mobile and Celtra bring Adcreator to Canada
US-based Celtra Inc.’s self-service ad platform partners with Sympatico Mobile and launches with RBC Royal Bank as its first client.
Rogers Hi-Speed remains at the top: Media Monitors, June 13-19, 2011
The internet provider ups its radio ad buy to remain on top in Toronto, while the Government of Canada stays put at #1 in Montreal.
Say Media acquires Sideshow
The media company buys the digital agency that helped with its rebranding.
Torstar gets foxy
The media co targets the average wine drinker with Winefox.ca.
Smart cars get the designer treatment
The Mercedes-Benz brand partners with a Jean Paul Gaultier exhibit in Montreal.
2012 CASSIES announce call for submissions
The awards show based on proven business effectiveness is back with a streamlined online entry process.
Spotted! Swiss Natural hoops for a cause
The vitamin manufacturer shows people how to shake their hips in support of Breakfast for Learning.
Rogers Hi-Speed takes top spot with big radio buy: Media Monitors, June 6 to 12
The internet provider nabs the #1 spot in Toronto, while the government returns to the top position in Montreal.
SAY Media creates online magazine
The Montreal-based agency hopes to give clients a wider range of custom ad options through xoJane.com, helmed by editor-in-chief Jane Pratt.
Spotted! Tissot redefines window shopping
The Swiss manufacturer uses augmented reality to ramp up excitement for the brand this father’s day.
The Beer Store goes upscale
A new store concept, The Beer Boutique, targets urban dwellers with its Toronto launch this month.
Haliburton Broadcasting Group adds two radio stations
The newly-acquired stations, in Niagara Falls and Fort Erie, bring the number of radio properties owned by Haliburton to 20.
BlackCreek Music Festival climbs to first place: Media Monitors, May 30 to June 5, 2011
Rogers Bundle comes in second to the festival in Toronto, and Dormez-vous tops government advertising in Montreal.
